There is no shortage of people who are flocking to online courses. Online courses have not only presented a viable alternative to traditional schooling, but they have also helped re-skilling, which has become somewhat of a buzzword in the HR space.
There is an immense opportunity in the market to sell online courses in the market. If you are an entrepreneur looking for a new venture to efficiently share your skills, then there is no better time to start creating online courses.
That is why today, I will look into two of the popular online course platforms– LearnWorlds and Kajabi that make the creation of digital courses as swift as a whistle. We will look at what they both have to offer below.
What is LearnWorlds?
LearnWorlds is an online course platform that is designed to create, sell, and promote your online courses. It was launched in 2014 and has an intuitive course-creation, sales, and marketing features.
Click Here To Try LearnWorlds For Free
The area LearnWorlds shines is its student interactivity and engagement tools. The powerful tool caters to all the needs of your eLearning experience. It has built-in tools like quizzes, certificates, student discussions, and more to stimulate a learning experience.
- Customizable course builder
- Create unlimited courses
- Access to hundreds of customizable templates
- Easily create and distribute custom course certificates
- White labeling
- Advanced quizzing features with an in-built community
- Copyright protection
- Branded mobile app
- 24/7 customer support
- Doesn’t offer email marketing
- Lacks marketing automation
What is Kajabi?
Kajabi is an all-in-one platform utilized to create an array of digital content for your business. The platform helps you to launch, market, and sell online courses. The tool allows you to craft, market, distribute, and get paid for custom classes without switching over to other programs.
It was launched in 2010 by two friends and is great for course creators, entrepreneurs, and marketers who want access to advanced sales funnels, marketing automation, built-in email marketing features, and more.
- Simple course creator
- Versatile sales funnel tool
- Good marketing automation
- No limit on video hosting and bandwidth
- Several marketing features
- Access to flexible landing page builder
- Excellent support
- Expensive price point
- Can’t create course completion certificates
- Quiz options are basic
- Limited in-built payment functionality
LearnWorlds vs Kajabi
1. User Experience
The user experience and interface play an important role for any course creator, and understanding that in advance is very essential during your entire course creation cycle. Let us understand what LearnWorlds and Kajabi have to offer when it comes to learning experience.
LearnWorlds
LearnWorlds has a simple interface but has a plethora of options to choose from. It might be a bit confusing to start; however, once you are used to it, then it is pretty straightforward. There is also an onboarding on its second plan (Pro Trainer), which is ideal for beginners who have no experience in this field. The tool gives you more flexibility, customization, and better control of your courses.
Kajabi
Kajabi has a clean and minimal interface that you will see in its dashboard. The sign-up process is smooth, and if you need a little hand-holding, then pop-ups will appear to show you the right steps. To make your job even simpler, there is a search functionality that you can use to find anything you want.
User Experience- Tie
LearnWorlds and Kajabi bolster an intuitive interface, and there is no clear winner. Kajabi is easy to use; however, LearnWorlds offers greater flexibility and customization.
2. Course Creation
Course creation is a core feature of both LearnWorlds and Kajabi. LearnWorlds and Kajabi are the ideal tools to create online courses without needing any technical expertise. Let’s compare how the platforms fare head-to-head in this aspect.
LearnWorlds
Creating courses with LearnWorlds is as easy as clicking on the create a course, and you will be directed to the course wizard. You simply have to choose a title, edit its URL, and select the type of course you’ll want to create. There is an option to include free or paid classes as well as drafts that aren’t published.
LearnWorlds has several course templates to help you get started. The course editor has a rich text editor for designing paragraphs of text. You can easily add sections to your course and upload content on them, which includes videos, eBooks, PDF documents, etc. There is also an option to add questionnaires and add a certificate.
The course creation process focuses heavily on video content. It has unlimited video hosting and a range of innovative video-related features. However, you don’t get much design freedom. For example, you can only include a single content type per section or edit the layout of the page.
When you want to create and distribute courses, you have the option to drip-feed and create gated content. The process makes it easy to emulate a more traditional student experience. Finally, you can enable students to access all your content at any time.
Kajabi
Kajabi empowers you to sell a range of digital products. Alongside courses, you can easily sell memberships, subscriptions, training programs, digital downloads, etc.
To begin your course creation process, you can use blueprints to kick-start the creation of your product. It has blueprints for short as well as large online courses to efficiently run your programs.
The tool has 100-course templates you can choose from, so you are able to find the one that meets all your needs. However, the content editor is not as advanced in the market. You can upload a single piece of content per lesson category. If you want to post a video in one lesson, you will only be prompted to add a description, but you can’t add a download section.
Similar to LearnWorlds, Kajabi’s features are limited to video hosting with unlimited bandwidth. Now, you can upload as many videos as you want to fit all your requirements.
The course builder is easy to use and comes with an intuitive interface. You can drag content from your computer, so you can effortlessly upload videos, images, and add a description.
Similar to LearnWorlds, you can easily display the featured image for each module. You can drip-feed, and lock your content freely for students to peruse through.
Course Creation Winner- LearnWorlds
LearnWorlds and Kajabi have excellent course creation features. While the blueprints of Kajabi are great, I think LearnWorlds is more innovative with interactive video tools, which Kajabi has yet to offer to its users.
3. Learning Experience
The learning experience that students have will have a major impact on whether they will want to sign up for more courses with you. Each student has different needs, but we are looking for something that caters to the majority of their needs. In this section, let us explore how both tools compare in this section.
LearnWorlds
We have already covered some of the learning experiences offered by LearnWorlds, such as its interactive video types having transcripts and subtitles. There are only a few course creation platforms that allow for an easy way to add text to your video and make it easier for students to learn on the go if they don’t want to turn on the sound.
LearnWorlds allows you to set quizzes and assignments for your students. When you are creating a quiz, you can create a question bank and use these items from there to give students multiple-choice questions.
When you create an exam, you can determine the total duration, include random questions, or set the maximum number of attempts students can have taking the exam. You can set a passing percentage or give a due date to submit the exam. This is an excellent choice for anyone teaching hands-on courses.
After this, you can create or distribute course completion and questionnaire certificates. This is great for making your courses official, and Kajabi doesn’t have this feature.
LearnWorlds has built-in community features. Using its social network tool, you can create small groups and communities. Here, users can chat amongst themselves or encourage others to embark on your course. As a course creator, you can tune it to provide feedback and answer questions.
Another cool feature is that students can add notes and highlight text in the courses. This makes it easier for students to track and retain information in the way that suits them best.
Finally, LearnWorlds is mobile-friendly, so students can engage with your content on the go. Students can also switch over the course player to a distraction-free mode to stay away from any distractions and prevent diversions.
Kajabi
Kajabi has an impressive student experience, and the content takes center stage, creating a clean and distraction-free environment. The tool lets you create interactive quizzes, but it is limited to multiple-choice questions. Learners can upload the file assignments; however, unlike LearnWorlds, you can’t draw from question banks or randomize your questions.
Similar to LearnWorlds, Kajabi lets you create online communities where students engage with one another. You can use it as an up-sell and make it an exclusive offering for premium members. However, there is no option to create individual groups, so Kajabi is a bit limited as a social network.
Kajabi also has its very own mobile version, so you can be assured that you can appeal to thousands of students who prefer to learn via their phones or tablet devices.
Learning Experience Winner- LearnWorlds
LearnWorlds has good flexibility where the learning experience is concerned. Both platforms provide important essentials like a community forum and mobile learning.
However, LearnWorlds has more quiz and assignment options that let you create exams and question banks. Further, you don’t require a third-party tool to create and issue course completion certification. Apart from this, LearnWorlds lets you easily add subtitles and generate video transcripts.
Click Here To Try LearnWorlds For Free
4. Marketing and Sales
Once you have created a course, you will need to get the eyeballs to sell it. Both tools have marketing and sales tools to achieve it precisely. But what do the features look like?
LearnWorlds
LearnWorlds is slightly limited when it comes to marketing and sales. You can make use of customer coupons to promote your products and cross or up-sell your courses.
Users can efficiently build and publish high-converting sales pages and also have the ability to customize their checkout process. It has an extensive template library with over 170 designs, which is responsive and can be efficiently customized.
Finally, you can create subscriptions and bundles of your products. It is important to note that it doesn’t offer email marketing features, and you need to rely on third-party integrations.
Kajabi
A big selling point of Kajabi is its marketing features. To start off, it has email marketing automation, which puts it above what LearnWorlds offers. It has 15 customizable email templates to kickstart the design process. The email visual editor makes building and previewing email campaigns easy while also offering email segmentation.
Kajabi also lets you create landing pages using its drag-and-drop builder. They have several templates that can be integrated with landing pages, email campaigns, etc.
Finally, they offer basic pipelines that help automate your marketing and sales funnels.
Marketing and Sales Winner- Kajabi
Kajabi has a comprehensive range of features, and it covers several areas of marketing and sales based on your needs without requiring any third-party tools.
LearnWorlds has some neat marketing basics, but it doesn’t come close to the flexibility offered by the latter.
5. Analytics
Analytics is a great way to fine-tune your marketing and teaching strategies to get better results. Let us see what both tools offer in this department.
LearnWorlds
LearnWorld’s analytics capabilities allow you to efficiently keep track of your student progress and check any pitfalls in your training. You can check which area requires improvement and make changes accordingly.
There is an option to build custom progress reports making use of filters, like a course, average score, user name, etc. You can also combine it with several criteria to create a report that matches your requirements.
LearnWorlds has stats for each video to easily analyze the success of your video content. Here, you can check its average engagement, total plays, heat map, play rate, and check its engagement graph.
Apart from this, you can benefit from course insight reports, which will show activity on each individual course. Here, you can see how many users have completed the course, the number of viewers it has, the average study time, and the average score of the course.
Kajabi
Kajabi has robust analytics tools that let you review reports of your lecture completion, course completion, assignments, or quiz results. In this way, you can track each student’s performance and monitor their engagement and progress. You can also generate reports of individual members and see where they have been in each course they are enrolled in.
Similar to LearnWorlds, Kajabi also has detailed video stats. The tool offers extensive sales and marketing reports, where you can check your net revenue and affiliate earnings.
Since Kajabi has email marketing features, you can check some basic metrics of your email campaigns. All these statistics can be availed on individual emails and sequences.
Analytics Winner- LearnWorlds
LearnWorlds and Kajabi boast impressive analytics features and offer excellent video reporting tools to examine your course progression. They also integrate with Google Analytics and other reporting tools.
However, LearnWorlds is the winner as it offers custom reporting, which is something that you don’t get with Kajabi.
6. Integrations
There is no platform that is perfect, so integrating your course platform with existing technology is a big bonus. Let us look at what native integrations we get with LearnWorlds and Kajabi.
LearnWorlds
LearnWorlds offers a powerful and simple Learning Management System, and thereby, it falls short in the marketing and sales section. This is why they rely heavily on integrations.
There are over 30+ native integrations that you can choose from, which include PayPal, Shopify, Zoom, Pabbly, Mailchimp, etc. It also provides API and Zapier integration that make it possible to connect with an array of other tools without much effort.
Kajabi
Kajabi falls a bit short when it comes to integrations. However, it has several built-in tools which might not matter to you. Nonetheless, it is great to have the flexibility, and Kajabi doesn’t offer that.
It has 12+ native integrations, which include Mailchimp, Google Analytics, Convertkit, etc. Similar to LearnWorlds, it offers API access and a Zapier integration.
Integrations Winner- LearnWorlds
When it comes to the number of integrations you get, LearnWorlds is a clear winner. Both have Zapier integration and API access; however, Kajabi doesn’t have many native third-party apps you can choose from.
7. Pricing
LearnWorlds and Kajabi have subscription-based pricing models, so you can access them on a monthly or annual basis. Needless to say, this will add up pretty quickly.
Below, we will explore the price tag of each of the platforms.
LearnWorlds
LearnWorlds has 4 premium plans having a 30-day satisfaction guarantee with a 14-day free trial. If you purchase the plans annually, you will save 20% off when compared to monthly pricing.
Click Here To Try LearnWorlds For Free
Each of the plans comes with unlimited courses, a theme editor, access to branding, a video library, learner analytics, a page builder, etc.
The 4 plans include the Starter plan ($29 per month, and you are charged a $5 fee per course sale), the Pro Trainer plan ($99 per month), and the Learning Center plan ($299 per month). For custom solutions, you can purchase its High Volume and Corporate plan, having custom pricing and features to fit your requirements.
Kajabi
Kajabi has 3 premium plans that offer 20% savings on annual billing. It doesn’t have an enterprise plan, but all the courses have access to Kajabi University. The tool doesn’t charge any transaction fees and comes with website and product templates, support, and more features.
The three plans available on the tool include the Basic plan ($149 per month), the Growth plan ($199 per month), and the Pro plan ($399 per month).
Pricing Winner- LearnWorlds
Kajabi is on the premium end of things, and if you are new to the scene, then it is not an ideal choice. LearnWorlds, on the contrary, is quite affordable; however, its $5 transaction imposed on its cheapest package will cut deeply from your profits after you start generating more sales. This being said, you can select its second plan, which is cheaper than the starter plans offered by Kajabi. So, LearnWorlds is a great option in this section.
Click Here To Try LearnWorlds For Free
8. Customer Support
If you are stuck with any technical issue, you will require high-quality customer support to resolve all your issues or queries. Let’s check the customer support features offered by both platforms.
LearnWorlds
LearnWorlds has 24/7 support to resolve all customer queries. You can also get onboarding support if you select its higher-end plans. It has a rich online knowledge base with over 400 self-help articles. Apart from this, there is the LearnWorlds Academy, where you will get access to dozens of courses and lessons that will cover details on how to create the course, boost sales, or capture leads.
Kajabi
Kajabi has an extensive array of online resources in its help center. Here, you will get access to articles with detailed features and functions. The Kajabi University lets you dive deeper into various courses and lessons to get actionable advice on how to make the most of the tool. Finally, its customer service team has live chat support, which is available 24/7 on its higher-end plans.
Customer Support Winner- LearnWorlds
LearnWorlds and Kajabi have a good knowledge base with online academies to help you get going. However, the area where LearnWorlds excels is that it offers 24/7 support on all its plans, but this feature is only available on the higher-end plans of Kajabi.
LearnWorlds vs Kajabi: Which is Better?
LearnWorlds and Kajabi are feature-rich platforms having a lot of features to offer. Although they have different selling points and areas of focus.
LearnWorlds is a great choice if you are looking to create an online school to provide fantastic student learning experiences with its built-in community and video interactivity features. You can benefit from creating course completion certificates and get access to a wider range of quizzing features.
Kajabi, on the other hand, is designed for experienced users and has a higher price point, which is deterring for beginners. It offers great marketing tools, but if you are only focusing on creating a great learning experience, then Kajabi is limited.
Overall, LearnWorlds offers great features with a great price tag to get going on your course creation journey.
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