AI content writing tools have taken the market by storm. Thousands of people are using the content generated from AI to speed up their workflow and efficiency. However, the question on everyone’s mind is; does ai content rank in Google?
The answer is yes; AI-generated content has the ability to rank on Google. Google has ensured that content generated by AI has the potential to rank higher on its search engine. The platform focuses on the quality of content, regardless of how it is produced. Unless you are directly copying and pasting content from AI directly into your website, then the content won’t rank and Google can penalize you.
In this article, we’ll look deeper into the guidelines set by Google for AI-generated content and explore how AI can help create high-quality, authoritative, and relevant content that will rank well.
What is AI-Generated Content?
AI-generated content is a tool employed to create content using artificial intelligence tools. The tools use natural language generation and deep learning methods to generate blog posts, articles, and different content pieces which are understandable to the human eye.
AI tools don’t curate content from thin air but draw content that is already available from the topic at hand. To produce content from human-ready prose, some input has been added to it, such as a topic or paragraph of the copy. The format of the content also requires to be outlined and fed as structured data points so the AI can start generating ai generated blog posts and copies.
Google’s Approach to AI-Generated Content
Google’s mission from the very start has been to invest several resources from the world’s information and make it universally accessible and useful. This is why Google will only display the most accurate and high-quality content to its users.
Google has been consistent in its stance that AI or automatically generated content used to manipulate search results is a violation of the platform’s spam policy. The officials at Google have made it clear that not all automated content is considered spam. Some AI-generated copies are great to create helpful content for different blogs and articles.
Google is committed to providing reliable and high-quality results for its users, and the ranking system displays information that meets its quality guidelines without knowing how it is created. The systems of Google are designed to comply with expertise, authoritativeness, experience, and trustworthiness (E-A-T) principles to provide users with relevant and meaningful results. Therefore, you can use AI to create content that meets the principles which are beneficial to its rankings.
Advantages of AI-Generated Content
AI-generated content comes with several advantages, which is why there is a big hype of AI writing tools in the market.
First of all, it is great to improve the efficiency and speed of the content creation process. AI will efficiently automate the content creation process, which will save plenty of time and resources while producing high-content in the market.
Secondly, the content generated from AI can be personalized to suit customer preferences and user requirements. These tools are a great fit to suit your brand identity and improve content relevance and engagement, which will lead to higher rankings on Google.
Finally, AI can help create content across multiple formats, which include text, images, audio, and video. So, you can produce versatile content that is fit for different audiences helping you with better engagement and wider distribution.
Does AI-Generated Content Rank?
The answer is simply yes; you have to fulfill all the user intent and put forth all the guidelines set by the search engine. However, if you simply rely on AI to generate the content directly, then the chances of Google ranking it are sleek. However, if you humanize the content and make it free from plagiarism or other issues, then the text can be easily pushed and ranked by the algorithm.
After the announcement by John Muller, people are worried that they might be penalized for using AI-generated content. Further, Google has developed its own NLP model to understand whether the content is generated using AI or human writing. However, Google wants users to generate high-quality original content, whether it is from an AI or a human, so you can be assured that if the content is good, it will certainly rank.
How to Rank AI-Generated Content
As I’ve already told you shouldn’t fully rely on the AI content generator to finish the write-up from the start to the end. You have to use these AI tools as an assistant that will help speed up the writing process, so you can focus on the content creation process.
Here are a few tips to help rank the AI-generated content on the SERP.
1. Create a content marketing strategy
The first important step before you generate any section of content is to create a strategy for your content. The AI writers will use their intelligence; however, you can control how it works to generate AI SEO content writing for your websites. The better input and information you give to the tool, the better output you’ll get in return. Here, you will have to find the common content gap to rank your content on SERP. Planning and drafting your content is an important step in ranking higher.
You need to craft the content in a unique flavor giving it your brand voice. Therefore, you need to edit and deliberate purposely every word you choose to create a distinct voice on search engines. This content is important as it will define your brand, so plan it accordingly so Google or other search engines consider it to be useful.
2. Humanize the AI content
AI-generated content may sound robotic in several cases, and it may not achieve the desired result. The latest technology of GPT-4 may be the most advanced so far, but the content may look mechanical. The issue is not with the AI tool; however, it is due to the intent when giving input to the tool. Readers on the web will not like to read and consume anything that they don’t find comfortable reading.
To achieve the desired content, you’ll have to humanize the content generated using AI tools. How will you do this? You can start by checking the word choices and checking any repetitive phrases or words. These are the two common mistakes that AI tools make, which can be replaced in a few seconds using the appropriate synonyms.
Another thing is to shorten the paragraphs, making them more scannable to rank better. Further, focus on the target keywords and ensure that you place them naturally in the content.
There are an array of tools apart from AI content generation to fine-tune your content. The common tools to refine the content are using Grammarly or Hemingway App. These apps ensure that the final copy doesn’t have any typing, spelling, or grammatical issues to make the content easy to read. Also, edit the output from these other tools to sound like humans and not robots.
3. Fulfill user intent
The main point of generating content is to fulfill the user intent. May it be content generated from a human or ai blogging or content generation tools. But you may be wondering what is user intent.
User intent is basically the perquisites a user wants when they search on the internet. If you offer a type of content that a user is looking for, then search engines like Google will give you the priority to rank better. After generating the content from the AI tools, check thoroughly whether it will provide value to the users.
4. Check data authenticity
Most AI writing tools make use of GPT-3 and above models for generating content alongside their in-built algorithm. But there could be some errors in the data, which may hamper the generated content. Before selecting the tool, check what kind of stats the tool is suggesting.
After this, check the authenticity of the information and see whether it matches with the latest trends. This goes a great way in checking that the generated content is more useful for search engine users.
Now that you have seen that the content is good enough or even published, you can go ahead and optimize the automatically generated content for Google. You need to check for some crucial aspects to rank better, which are listed below.
- Keyword usage- Keywords are a critical part of SEO so that the content ranks better on search engines. There is no tool on the internet that can place the keywords for on-page optimization, so you’ll need to manually place them. It is a good practice to include keywords in title tags, meta descriptions, images, and more. However, don’t overuse keywords, as you may be penalized by Google. Surfer SEO is best for this.
- Backlinks- Backlinks are crucial to improve your rank on Google or search engines. Try an accumulate links from other websites to point to your website to get more traffic. The more high-quality backlinks you are able to build from relevant websites, the chances of ranking will drastically improve.
- Mobile-friendliness- Everybody today is using mobile devices to access different articles and blogs on the internet. This is why content that is mobile-friendly will easily rank. Ensure your website is mobile-friendly to offer a complete experience to your users.
- Website structure- The overall website structure is key for Google to index your websites properly. For example, if your site is complicated, with too many links, then the Google bots will find it harder to find all the important pages, thereby causing the ranking to suffer.
- User experience- Overall, the above factors are important; however, if your website is not able to offer a positive impact to the user, then it is not worth it. If there is a high bounce rate, then Google will track this and won’t push your website.
What are the Best AI-Generated Content Creation Tools?
Most AI writing tools hire human writers to create their content, so you can assume what I’m trying to tell you. I’ve listed two of the most popular and best AI-writing tools below.
1. Jasper- The Most Powerful and Reliable AI Content Creation Tool
Jasper AI is a powerful AI writing tool that allows you to generate factual content using its GPT-4 model. Formerly known as Jarvis, it allows users to write SEO, long-form content, sales copies, blogs, and much more. The tool is great to generate high-quality content within a short time frame without any hassle.
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The content generated using this tool is highly factual with real-world data. It requires some form of editing; however, it has a plagiarism checker where you can see if the generated content is unique. This is a great feature that allows users to check content before they post it online.
The tool has 50+ pre-built templates that help generate content that is as close to that produced by humans. It has a simple interface and helps generate content within a few clicks. Just insert a few details about the content, like its outline, title, heading, and the tools will do the rest. Jasper comes with recipes that allow you to build a workflow with commands that help create content to suit your brand value.
The platform allows you to set the tone in which style the content is to be written. Apart from this, you get access to Jasper Art to create mesmerizing art in a few seconds. Further, the tool has integration with Grammarly that allow users to check any mistakes in the text to rank better.
2. Writesonic- All-Round AI-Powered Tool
Writesonic is another popular AI-powered writing assistant that helps you generate content. The tool is great to create articles, blog posts, social media copies, marketing ads, etc. Similar to Jasper, this platform will generate high-quality content in a short time frame.
Writesonic makes use of GPT-4 model to create factual content and it can be used across different niches. The platform has a simple interface that is self-explanatory, making it great for people starting out. Its 100+ templates allow you to choose from and write content on different categories.
The powerful plagiarism and paraphrasing tool helps you make content readable and better for users to understand. It also comes with Chatsonic, which allows you to generate images for your copy. Apart from this, it has integrations with some of the best apps in the market that help enhance its overall functionality.
Will Google Penalize You for Using AI Writing Tools?
AI-generated content can rank on Google if it manages to comply with Google’s quality guidelines. If you are using AI content for your website, then you should focus on making it more humane so users can connect with your content. Another key point is that the content generated using AI tools shouldn’t be directly copied and used for your content. This will lead to search engines like Google classifying the generated content as irrelevant and penalizing the website.
Overall, AI-generated content can help speed up the writing process and make the entire process simple. And you will be surprised that most AI writing tools employ human writers to generate content for users. So, if you utilize the right strategy, then AI writing tools are useful for companies to rank well on Google and add value to the target audience.