If you are planning to boost your organic search results, then you need to own quality SEO software. SEO tools cost quite a bit, and if you have not decided on the best one for your business, especially if you don’t have a lot of experience, this article will most certainly assist in your search.
I will cover two of the top SEO tools- Semrush and Mangools and do a side-by-side comparison between them. These tools have been used by professionals, and the feedback varies from one customer to the other. Even though the choice is shrunken down to two tools, choosing one is still difficult. This is due to the fact that their features are unique and can help customers achieve the same things, but they differ in certain ways. All these differences and features I will describe in the review below.
TLDR: Semrush is better but costs a lot more per month (honestly, you’ll make enough $ from it that you won’t care that it costs more). But you can actually try both Mangools & Semrush for free!
Semrush vs Mangools Reddit
U/Playful-Geologist-72- “Semrush all way. Mangools are scammers based on my personal experience. Semrush more power, effective intelligent”.
U/maltelandwehr-“SEMrush is more expensive than Mangools but much better”.
U/its_mmr- “Mangools often show inaccurate kd and sv Semrush, on the other hand, pretty good dealing with this. And other features adds a few more plus for semrush!”.
Semrush is an internet marketing tool that was started in 2008 by a small team of IIT and SEO specialists as a competitive analysis tool designed keeping marketers in mind. It caters to businesses of all sizes and categories to enhance their rankings and online presence.
Semrush is leading the SaaS SEO software space with its most effective, convenient, and complex SEO toolset. It is considered to have the largest respiratory of keywords with more than 20 million+ keywords.
But Semrush is more than a basic SEO tool. It packs SEO, PPC, content marketing, and social media marketing, all in a full-packed platform best for entrepreneurs and online marketers in the ever-changing market. However, as with any other tool that offers exceptional features, the dashboard can be slightly complicated for new users, but they will be used to it over time.
Mangools is designed to have a collection of SEO tools. It was launched in 2014, as a keyword-finding platform and has expanded into a complete SEO toolkit in recent years. It currently gives users access to SERPChecker, SERPWatcher, SiteProfiler, LinkMiner, and KwFinder.
The thing that makes it stand out is its usability and user-friendly interface, so even a newcomer can understand what data it is showing. However, you need to understand it has a smaller network of links and a keyword database. Further, the data is not regularly updated as frequently as other tools in the market.
The business has recently moved its emphasis from developing new software to improving its data precision and value. It is also introducing additional offerings to optimize the effectiveness of the SEO tools of Mangools.
Semrush vs Mangools
1. User Interface
The user interface and accessibility of a tool is a key parameter that helps users navigate across different aspects of the dashboard. A simple interface is great, especially for newcomers; however, it may not always be ideal for people who want to create websites to rank higher as they need more sophistication.
Semrush User Interface
Semrush is designed with different features, but this has a cost as it may hamper the seamless experience for its users.
The tool keeps the items under a single roof and its interface is divided into numerous categories, namely
- Competitive research
- Keyword research
- Link building
- On-page and tech SEO
- Local SEO
- Social media
- Content marketing
- Agency solutions
Semrush has a steep learning curve if you need to work fast. However, it will pay off in the long run if you want to do SEO management and tweak your analysis better.
Mangools User Interface
The UI of Mangools is neat, and it is the best illustration of the famous quote of Leonardo Da Vinci “Simplicity is the ultimate sophistication”. Due to its simplicity, it is one of the best tools for beginners to try out. Using the tools is very intuitive and makes it easier for users to navigate through all its features.
Once you log into your account, you will be led to a simple landing page where you can easily navigate to the 5 tools Mangools has to offer. Based on the tool you will need to click on one of the tools and proceed with your marketing research. I also like that from any of the tools, you can access all its offerings right from the menu.
Mangools is a better option when it comes to usability. Semrush may seem complicated at the start; however, if you use it regularly, you can quickly learn to ignore all the features you don’t require and dial in only the essentials.
2. Keyword Research
Most content creators have an idea about the topics they would like to cover; however, it is only when you are able to engage in productive keyword research that the idea comes to fruition.
Spending time to research the keywords will help you find the right ones to include in any specification. However, the time it takes manually is a lot, so you need a powerful SEO keyword analysis tool to get the desired results in a short time span.
Semrush and Mangools have powerful Keyword research and analysis tools. Let us look into which tool is best and what features make them unique and better when compared to each other.
Semrush Keyword Research
Semrush has a cluster of over 20 billion keywords, which gives it a head start in the ever-growing market. On the platform, you will be spending most of your time doing keyword research.
The flagship keyword research tool of Semrush is its Keyword Magic tool. This tool easily surpasses the second-best keyword research tool on the market.
It has a staggering amount of keywords, and quantity doesn’t always equate to quality. However, with Semrush, quality is considered paramount, and you get access to the best of the best.
If you are looking to generate new keyword ideas, then you can make use of the Keyword Magic tool. You simply have to enter a seed keyword and hit Search, and it will pull several related and similar keywords alongside the most important metrics based on volume, trend, keyword difficulty, etc.
The Keyword Overview tool is another great solution where you have to type in a keyword you want and get a large list of suggested keywords. This will let you know how you are able to perform in each of the respective keywords. Semrush offers broad keyword matches, phrase matches, and exact matches. It also has a related tab, which is an outstanding offering that is exactly like what you have typed in.
The Keyword Manager is a powerful feature that will help save plenty of time by helping you store clusters of keywords. You can use an existing list or start creating these clusters from scratch. You can integrate your lists with other tools on Semrush or export them and share them with your team, all in a few clicks.
If you need to identify the best ways for your rival’s most profitable keywords, then you can use its organic research tool. This is a great way to win SERPS that are relevant to your target audience. Apart from this, it has a Keyword Gap tool that helps you find the keywords that are missing from your rival’s site.
If you consider the keyword analysis of Semrush, then this is just the tip of the iceberg. You can easily achieve much more by utilizing the software properly.
Mangools Keyword Research
Mangools Keyword Research tool is the KWFinder. As I’ve mentioned earlier, Mangools was initially launched as a keyword research tool, and the KWFinder is the only tool available to its users. And today, it continues to be one of the biggest strengths of this platform.
The tool will offer users both conventional and rival keyword analysis functions. It will assist you in efficiently identifying long-tail search queries having lower keyword difficulty scores. To use the tool, you just have to put your seed keywords or enter the rival’s domain name in the search bar. The feature will produce a huge list of search query ideas alongside keyword difficulty rating, search volume, and other important data points. The keyword rankings are updated daily, so you always stay updated.
In the SERP overview section, you’ll find websites that appear on the first pages of Google for the selected keywords. Its advanced filters allow you to refine the keyword list to get the desired information.
In addition to organic keywords, you can easily view the keywords that your competitors are using. This will help you efficiently analyze your rival search queries, and it is a great choice for beginners. It also has advanced filtering options that help you narrow down the list of long keywords and get the opportunity to pick the best keywords for your next piece of content.
Semrush and Mangools have excellent keyword research tools, but Semrush is arguably better. If you compare in the market, then Semrush is the benchmark for keyword research and is a worthy leader.
Semrush offers a massive list of keyword suggestions, whether you are looking for conventional or competitor-based keyword analysis. It helps users identify profitable keywords that a company competing with you has neglected.
Mangools is a great software for keyword analysis, but it doesn’t stand a chance when compared to Semrush. Among the big disadvantages of it is that the keyword suggestions are constrained. Based on your subscription, the results for your keyword are limited to between 200 to 700 keywords. This limitation can hamper your keyword research if you need a bold content strategy for your company.
Semrush doesn’t have such limitations, and even if you turn a blind eye, it still outperforms Mangools. It also has additional keyword suggestions and enhanced filtering choices.
3. Backlink Analysis
Building backlinks for your business is a difficult but highly beneficial task, as backlinks are one of the two factors that are considered in Google’s ranking criteria.
If you have a solid link building plan in place, then you can easily outrank any competitor that is blocking your way to the top of search engines. However, link building is not as easy as it looks, and some links can do more bad than good to your site. To execute a successful link building strategy, get yourself access to a powerful backlink analysis tool. This will allow you to efficiently audit your site’s link profile and spy on your competitor’s backlinks.
Let’s compare Semrush and Mangools based on their backlink audit tools.
Semrush Backlink Analysis
Semrush has put plenty of effort into improving the quality of backlink data and introducing new reports and features in the same aspect. Over the past few years, Semrush has optimized its backlink information.
To start off using the tool, you just have to enter a domain name and get a list of all the backlinks that each tool can find. Semrush has a big database of 1.47 billion referring domains and is able to provide comprehensive data for analyzing backlinks.
The overview data section of the tool will display the URL’s audited authority score, backlinks, total referring domains, organic keywords, and monthly visits.
If you want to audit your website, then you can efficiently initiate a project in its Backlink audit to find out about the information of harmful backlinks that are referring to your site. This can be better understood in the audited URL’s backlink profile to access the backlink data.
The Backlink Gap tool allows users to find several link building prospects needed for your business. There are 3 simple steps to discover your prospects for link building. To sharpen your backlink profile, the best feature is its bulk analysis tool. With this tool, you can analyze prospects in bulk with up to 200 websites at a single time without any hassle. Further, it offers a link building tool to discover your website’s best link building prospects and conduct outreach campaigns.
In case your website is brand new or are unsure of which type of backlinks to acquire, then you can type in the competing company’s URL in the Backlink Analytics search field and get over to the backlinks page. You can also use different filters, see your competing company’s strongest backlinks, and find the right backlinks for your website.
Mangools Backlink Analysis
Mangools backlinks analysis tool is LinkMiner. The function of the tools is that you can get the link details of your rivals. This will allow you to emulate and check their link-building plan.
LinkMiner offers good backlink analysis; however, its biggest drawback is that it doesn’t have its own link database respiratory. Instead of this, it uses the Majestic’s link database. At a time, Majestic was amongst the best backlink checker tools in the market, but today, the days are long gone.
Here is a quick sneak peek to know how the LinkMiner tool works.
Start by entering your competitor’s domain in the search box and hit the Find backlinks. If you want to show numerous backlinks for referring a domain, you will have to unselect one link, as per the referring domain checkbox.
When the results appear, you can view the data points of the domain, like its overall referring domains, overall links, citation flow, and trust flow. Under it, you will see the backlinks data, which will show the important attributes and metrics of the said backlink. In addition to the domain metrics, you also have the ability to view the anchor text or link strength that a metric has developed by Mangools to evaluate the power of a backlink. If you don’t have time to analyze the backlink metrics, you can trust the link strength algorithm of Mangools to identify the potential of each backlink. You can filter these backlinks and see which you like to use for your website.
Semrush is one of the top backlink audit software available in the market today. It will clearly outperform Mangools in this context. This is due to the fact that Mangools LinkMiner only offers general backlink information about your site.
In contrast, Semrush offers a comprehensive overview of your website’s high-level link profile, which includes backlink types, top anchors, trend charts, and much more. It will also help you determine harmful backlinks on your site and remove them when required. Finally, it combines its backlink analysis feature with Google Search Console, which gives you an in-depth audit of your backlinks.
4. Position Tracking
Position tracking is a key parameter that allows you to leave your competing companies behind in the search engine result pages, leads you in your field of expertise, and helps keep your eye on your SERP positions. This will help you learn what things you are doing the right way and take the necessary measures when required. All this goes a long way to decide on what changes you want to make to boost your rankings.
Semrush and Mangools both offer great rank monitoring tools. Below, we will look at ways and suggest the ideal SERP position tracking needed for your company.
Semrush Position Tracking
The Position Tracking tool of Semrush allows you to monitor desktop and mobile rankings to get a custom set of target keywords. The Position Tracking tool on Semrush is organized in the Project tab section. This tool will combine SEO checking tools and reports to reveal how your website is performing on search engines.
To set up position tracking, you need to have an ongoing campaign on Semrush. Once the project is operative, you can head over to the Project section > Position Tracking > Set up. This will let you get a report showcasing how your website is currently ranking for the keywords. All the phrases can be tracked on a per-country basis.
Semrush lets you track your keyword ranking from 500 to 5,000 entries in number. These rankings get instantly refreshed every 24 hours, and the mobile rankings are available on their subscription tiers. This is a great feature that lets you compare up to 20 competitors in your campaign. You also get access to local volume data, reports of featured snippets, and customizable alerts when your site enters or leaves the top position for your target keywords.
You also get a list of the leading search phrases for your website, alongside keywords that offer better positions and those with undesirable outlines that will result in a decline in positions. Further, you can keep track of how your competitors are performing and avail regular tank tracking with email notifications for weekly summaries or create triggers that you can receive.
If you want detailed information about your position, you can head over to the Overview tab and get access to the complete rank monitoring of your website. Its only drawback is that there is a limit on the number of keywords you can track, which may vary based on your subscription plans.
Mangools Position Tracking
SERPWatcher is the Position Tracking tool of Mangools SEO toolkit. The tool is great for monitoring your progress and ensuring that your SEO efforts are paying off for different keywords and search engines. It will also help enhance the quality of content and keywords to deliver better performance and authenticity.
To track your queries, you will have to enter the keywords you want to monitor or submit a txt or CSV format file having every search query that you would want to monitor. Based on the subscription you have selected; you can monitor positions from 200 to 1500 keywords per day.
SERPWatcher will display the keyword positions based on its current position, tracked search queries, estimated visits, number of searches, etc. It will also have a performance index chart of your keywords that is derived from the keyword’s present rankings and search volume. You can also specify a specific query you want to monitor to get precise solutions.
A big advantage of the rank tracking feature is that the ranking is updated on a daily basis. Apart from this, the software gives users access to important rank changes or information through email alerts. The generated reports can be easily shared with your teammates or clients due to its interactive report-sharing feature.
Semrush and Mangools have a precise audit and rank tracking of your positions. Semrush has various data and charts that make it easy for you to efficiently understand the report. Mangools, on the other hand, offers an outstanding overview of all the key information based on your positions.
Finding a winner between both tools is difficult, and there is no clear winner. Both these tools offer an excellent choice for tracking your organic search performance.
5. Content Marketing
Content marketing and distribution help you to create a powerful data-informed content strategy based on the needs of your audience. You can combine your creativity and analytics to be ahead of your workflow from the time of ideation to creation, optimization, and measurement.
Semrush Content Marketing
Semrush has a great content marketing tool that allows you to check out what exactly content marketing you need with the SEO tool. It has some key tools that help you enhance your content.
The Topic research tool lets you find out what will resonate with your audience. This will help you design a winning content plan and structure your articles with the versatile research tool. With the powerful blog ideas generator, you can create a competitive content plan that is focused on your audience’s needs and interests.
The SEO content template allows users to generate a brief template for your content that is optimized for your target keywords. You can get custom SEO recommendations based on your top 10 rivals’ ranking for your keyword in Google search in a specific area.
The powerful writing assistant allows you to optimize your website content on the go. You can run SEO content analysis, adjust its readability, check its originality, and maintain a consistent tone of voice before and after content publication. This will help you optimize for user intent and search engines with the utmost efficiency.
Finally, it has a marketing calendar that will let you manage your content calendar and marketing campaigns with the utmost efficiency. The calendar lets users easily collaborate and track their campaign performance. Easily plan and align your marketing and editorial activities and manage your tasks with utmost efficiency.
Mangools Content Marketing
Mangools currently doesn’t offer a content marketing feature that is worth discussing. If you need one, you should opt-in for Semrush and use its content marketing features.
Mangools doesn’t have a content marketing tool, and Semrush is a clear winner when you compare both of them. However, if you have plenty of experience with content marketing, you will not get the desired features with Semrush. You can select from some other tools in the market to improve and analyze the content out there.
6. Competitor Analysis
Competitor analysis is a key feature that we often neglect; however, it is an important aspect of your overall SEO strategy and ranking. This is a great way you are able to create versatile content marketing and link-building strategies for your business. You, therefore, have to be well-versed with how your competitors are functioning.
Semrush Competitor Analysis
Semrush’s competitor analysis tool is a powerful spying tool where you can easily type in the keywords, and the tool will let you compare several competitor websites to your site. The tool will display the top-ranking keywords from all those sites with specific information on whether or not you can compete by targeting those specific keywords. Any backlink analytics reports, backlink gaps, and reports can be easily viewed using powerful competitor analysis tools.
The Topic Research feature allows you to see a large mind map and a list of headlines that come from your competition on the topic. If you want to generate blog post topics, then this feature is a great option as it gives you a direct look into your competition. The Market Explorer tool lets you reveal similar websites, see how the other sites get their traffic, and establish a plan that you need to get answers to desired metrics.
The traffic analytics tool is where you get great competitor analytics by checking their prospects and potential partners’ website traffic. The traffic analytics tool will open up a detailed traffic report for your domain. This is the answer to Semrush’s Similarweb.
Mangools Competitors Analysis
Mangools has a powerful competitor analysis tool that looks into competitor-based keyword research. Just type in the domain of your competitors and see what they are doing that makes them stand out in the crowded market.
The tool will let you see both organic and paid keywords appear for it in their first SERP. The highest positions and estimated traffic per month for each keyword are included in the table. Further, you can find location-specific long tail keywords for your website and select from 52k locations.
The competitor analysis tool of Semrush is powerful and is dedicated to finding your competition and figuring out what you are doing right. In contrast, the competition analysis tool of Mangools is brand new and needs improvement. So, there is a clear winner- Semrush, when you compare both tools.
7. Customer Support
Support is an important aspect you need to consider while selecting a good SEO platform. SEO tools are complex in nature, even for experienced users, so a knowledgeable customer support team is of utmost importance.
Semrush Customer Support
There are 4 ways you can get customer support using Semrush.
1. The first way you can get answers to your questions is through the knowledge base of Semrush. This will give you detailed information, blogs, and much more.
2. The contact page is the second method that allows you to get support. It can be accessed via the Semrush dashboard after you have logged in to your account.
3. Semrush has a live chat feature, which is best if you want your problems to be solved quickly. It is handled by a qualified Semrush employee who can solve most of your issues 24/7.
4. There is also a social media community where you can use the experience of users and solve the issues that are plaguing you. This is one of the slowest and fallible ways, and there is no chance that you’ll get the answers you need.
Mangools Customer Support
Mangools offers 3 ways that will help clients stuck with any of their tools.
1. Most queries on Mangools can be answered using its powerful knowledge base.
2. If you have more queries, you can send an email to the contact form of Mangools. You can send an email without having to log in to your account.
3. They also have a powerful live chat, which will be triggered from the Mangool’s contact page.
Semrush and Mangools offer excellent support; however, Semrush offers an extensive and better knowledge base. Further, you can contact them using social profiles; Semrush is the winner in this segment.
The price point of an SEO tool is an important factor that determines its selection process. It is advisable to choose from a tool that has rich features and also offers reasonable pricing.
Semrush is a powerful SEO tool that is designed to get you a return on your investment. The tool has 3 plans users can select from, and each of those plans comes with a 14-day trial period so users can access its features and performance. You can purchase them on a monthly or annual subscription plan. The annual plans offer a discount of 17% for its users. If you sign up for it and find that doesn’t fit your needs, then you can avail of their 7-day money-back guarantee.
The three plans on a monthly basis as of now are
- Pro plan- $129.95 per month
- Guru plan- $249.95 per month
- Business plan- $499.95 per month
Semrush also comes with a custom plan that gives users custom features and pricing.
Mangools is a versatile tool that offers a cost-effective pricing subscription model. It has 4 standard plans you can purchase monthly or yearly. If you go for their yearly plan, Mangools gives 35% off on each of the packages. In case you are a beginner, then it has a 10-day trial period where you can check its features before you decide to subscribe to any of its packs. The plans have a 48-hour money-back guarantee in case you don’t like what you have signed up for.
The plans for the tool on a monthly basis as of now are as follows.
- Mangools Entry- $29 per month
- Mangools Basic- $49 per month
- Mangools Premium- $69 per month
- Mangools Agency- $129 per month
Mangools is cheaper when you compare it to Semrush. The cheapest plan of Semrush is roughly the same price as the most expensive plan of Mangools.
So, does that mean Semrush is not worth purchasing? No, it is far superior when compared to Mangools. The Semrush tool has a large pool of data, which will give you access to more data that is accurate and extensive for links to keywords and everything in between. This gives you better data to positively impact your SEO campaigns.
Semrush vs Mangools: Which is Better?
Semrush and Mangools come with their strengths and weaknesses that may be suited for different users.
Semrush has a lot of functions and features that make it clearly one of the best SEO tools in the market. It can be slightly overwhelming if you are a beginner to start off, but with time, it starts evolving, making the entire process more efficient.
When it comes to keyword analysis, competitor analysis, and other features, Semrush becomes an all-in-one SEO suite for your business. Its pricing may be expensive; however, the features that it offers make it a great choice compared to the Mangools plan.
Mangools is another great tool, but it doesn’t compare well with Semrush. It has a great user interface, which is ideal for newbies in the industry. However, it has issues with keyword capping, a lack of some essential SEO tools, and a content analyzer, amongst others.
Semrush vs Mangools FAQs
1. Do Semrush and Mangools offer a free trial on their services
Semrush and Mangools both offer free trials on their services. Semrush has a 14-day free trial period, while Mangools gives a 10-day free trial period where you can check its features and performance.
2. Is there a refund guarantee on the services offered by Mangools and Semrush?
There is a refund guarantee for both of their services. Semrush has a money-back policy within the first 7 days. Mangools, on the other hand, will give you a refund within the first 48 hours if you don’t like what they are offering.
3. Does Semrush and Mangools utilize the same bot to crawl the web?
Semrush and Mangools don’t make use of the same bot but utilize different ones to crawl the web. Semrush makes use of the SEMrushbot, and Mangools uses either its own crawler or source data from some other provider.
4. Do Semrush and Mangools offer coupon codes?
Semrush will offer special coupon codes for students, teachers, and non-profit organizations. Mangools doesn’t offer any other coupon codes for any users.