If you’ve used the internet in the last 15 years, you probably have come across a few landing pages by now. Landing pages are usually standalone web pages that are used to generate leads and eventually increase sales. They’re designed to convince the user to follow through on the CTA which can be anything from signing up for a newsletter to buying a product.
The first landing pages were created by Microsoft in 2003 to improve the sales of their core product, Microsoft Office. Back then, every landing page had to be made using HTML and the process was not only long and tedious but the results were not that pretty to look at too!
The concept of landing pages, however, did work and were highly effective when it comes to lead generation. Today, they are a vital part of most digital marketing campaigns and there are literally tons of tools that are made just so you can create impressive and effective landing pages as quickly as possible.
One of these landing page builders is Instapage and in this review, I’ve covered all its important aspects and features so you can make an informed decision!
Essentially, Instapage is an online tool that helps you create landing pages. It can be used to create standalone landing pages but you can also just as easily create landing pages and use them on your website if you have one.
Instapage is completely focused as a tool that fulfills the singular goal of creating awesome landing pages and comes with a lot of powerful features that are made to help you create landing pages that are optimized to convert.
Regardless of the purpose of the landing page – whether it be to generate leads or sell products or to get people to sign up for your email list – you can use Instapage to build it.
The best thing about Instapage is that you do not need to code the website manually using HTML, CSS, or JS. You can create amazing looking landing pages using just the drag-and-drop website builder which is not only extremely easy to use but also saves a lot of time on your end.
Other than the drag-and-drop website builder, Instapage also has a lot of other powerful features that can be used to track and optimize the performance of your landing pages such as visitor heatmaps, advanced analytics, and split-testing.
Lastly, Instapage is a tool that is targeted towards professional digital marketers or agencies that create a lot of landing pages for various clients. Some of the features such as Instablocks and the pricing plans clearly reflect the target audience for Instapage. Thus, if you’re looking for just a casual landing page builder then Instapage might not be the best option for you.
TL;DR – Instapage makes it super easy to create awesome landing pages very quickly and comes with powerful features that help you make the best performing landing pages of all time. The tool is specifically targeted towards digital marketing professionals and agencies. You can also get a 14-day free trial to try out all the features before signing up for the service!
Now that we have a basic idea of what Instapage is, let’s take a deeper look at some of the most important features you can find on Instapage:
1. Landing Page Templates
While it is possible to design a landing page right from scratch with Instapage, you don’t have to. Instapage has a library with more than 200 different templates to get you started. The templates are really great if you don’t have an eye for design or if you want to get something up really quickly.
However, even though Instapage claims to have more than 200 different templates, not all of them are complete landing page templates. Essentially, the number of usable full landing page templates is around 80 but that’s good enough for most purposes.
In terms of design, the templates are very well-made and there’s a ton of templates for almost every purpose you can think of. The template library also allows you to filter the templates by categories so you don’t have to go through all the templates if you’re looking for something specific.
Some of the categories for landing pages include event registrations, app downloads, signup forms, etc. Overall, even though you should not rely on the templates heavily, they’re still a pretty nice feature that can help you save a lot of time and create impressive looking landing pages. You can always customize any template to your liking with the drag-and-drop visual editor.
2. Drag-and-Drop Visual Editor
Instapage’s drag-and-drop editor is probably its best feature and naturally the one that you’ll be using the most. You can either start designing a landing page from a blank page or customize a ready-to-go template with the editor.
The first thing you’ll notice about the visual editor is the degree of freedom it provides. One of the main advantages of using Instapage over WordPress plugins is that you are not restricted to using a grid layout or a specific structure. It is truly flexible and allows you to place elements exactly where you want on the landing page.
Like most designing apps, Instapage’s visual editor also shows a number of guiding lines that help you in aligning the elements of the page so they are symmetrical and do not look bad. All the edits you make on the page are reflected in real-time and it is a true WYSIWYG (what you see is what you get) editor.
Editing the elements on the page is also just a matter of a few clicks. Once you click on an element, you can access all the settings for the element. You can customize almost all aspects of the landing page such as the text, colors, sizes, etc.
Creating a landing page with Instapage’s editor is extremely smooth and it is definitely one of the key features of the app. Lastly, you can also add custom CSS code to the page elements if you want to completely customize all the different aspects of the element.
If you’re using Instapage, the chances are that you will be making quite a few landing pages for your online business. Instablocks is a feature that can be used to save a lot of time for you when it comes to creating landing pages.
Instablocks are basically custom elements that you can create, save, and reuse on different landing pages.
For example, let’s say you want to use the same footer for every landing page you create for your business so all of them have the same branding. However, It can also be a bit of a tedious process to create the exact same footer every time you create a landing page.
You also have to take care of ensuring that all the footers you create should look exactly the same to maintain consistency. With Instablocks, you can just save the footer once and reuse them every time you create a landing page. This way, not only will you save a lot of time but you don’t have to worry about ensuring consistency across multiple landing pages.
Additionally, Instapage also offers a number of ready-to-go templates for Instablocks that you can use directly or customize them and use it for your landing page. With the Global Blocks feature, any changes you make to your Instablocks are reflected on all published pages using that specific Instablock but Global Blocks is only provided on the higher-tier plans.
If you’re using Instapage to create landing pages for your clients, Instablocks is a really handy feature that can save you a lot of time and significantly simplify the process of creating landing pages.
You can use a number of widgets to build your landing page in the Instapage landing page editor. Widgets are essentially the building blocks of the landing page and include things like Headlines, Paragraphs, Buttons, Images, etc.
However, when compared to modern editors like Divi and Elementor, the widgets available on Instapage can feel a bit fairly basic. The Instablocks feature makes up for the lack of detailed widgets though and the ready-made Instablocks templates fill up the gap well. You can also combine different widgets together to create re-usable Instablocks and save them in your library.
Adding a widget to a landing page is as easy as a matter of a few clicks, just like everything else with the visual editor. You can also customize the widgets provided completely with the visual editor such as changing the size, font, colors, and more.
Overall, while the range of widgets can feel a bit limited, they still serve the purpose well and you can easily combine them together to create sophisticated landing pages in no time.
5. Publishing and Sharing Landing Pages
Once you’ve created a landing page, there are multiple ways to publish the landing page. You can publish the landing page on a custom domain or on your website powered by WordPress or Drupal. Instapage actually has a very handy plugin for WordPress that can make the process of publishing your landing pages on WordPress very convenient.
The WordPress plugin is the easiest option when it comes to publishing your landing pages. Once you install the plugin on your installation and connect the plugin to your Instapage account, all your landing pages become available for publishing right from the plugin itself. You can set the landing up to be displayed at any URL in your website and make it live just by clicking the Publish button in the plugin.
If you want to publish your landing page on a custom domain that you own, you can do so right from the Instapage dashboard itself. Depending on the plan you’re subscribed to, you can publish on multiple domains and subdomains after connecting them to your Instapage account.
Lastly, you can also share your landing pages with other Instapage users. This is particularly useful if you’re teaching other people to make landing pages as you can directly send them examples of ready-made landing pages which they can then upload, customize, and publish.
Overall, publishing and sharing landing pages on Instapage is really easy and straightforward and you have multiple different options for publishing readily available.
6. Analytics and Reporting
While it might feel like publishing the landing page is the final step in the process, it is just the starting. In order to ensure that your landing pages are performing optimally, it is important to track and test the performance of your landing pages constantly.
Fortunately, Instapage has a number of powerful analytics and reporting features that provide a lot of insights into how well your landing pages are performing.
One of the most impressive analytics features in Instapage is the heatmap feature that provides a visual representation on how visitors interact with the landing pages you create. You can then use this data to improve the performance of your landing pages by getting an insight into how visitors on your landing page are behaving.
Additionally, you can also access the analytics data for all your landing pages such as the conversion rate, the average time a user is spending on your landing page and more. You can also connect your Instapage profile with Google Analytics to track even more detailed statistics about your visitors and how they interact with the landing pages.
Instapage also comes with spit testing tools that help you create A/B tests for all your landing pages. You can easily create copies of any landing page you create and make changes like the copy or the graphics or the layout, etc. Instapage will automatically show different versions of the landing page to different visitors to gauge which version performs the best.
Landing pages are rarely isolated and are mostly used as a part of your sales funnel. With Instapage, you can integrate easily with a lot of third-party solutions that you might be using in order to manage the different parts of your funnel.
Instapage integrates with almost every major analytics tool, webinar services, and email marketing solutions. Additionally, you can also connect your landing pages to PayPal or Shopify for e-commerce functionalities.
Additionally, Instapage can also integrate with Zapier which opens the opportunity to integrate with almost every major online app and tool there is. Overall, the chances that you will not really face any problems when it comes to integrating Instapage with most of the other online tools that you might be using for your digital marketing initiatives.
8. Other features
There are also a number of niche features that you can find on Instapage such as AMP support, collaboration on projects, integration with Google AdWords, and more. It is a good idea to check out the different features of the tool by using the 14-day free trial provided by Instapage.
Instapage Customer Support
Even though SaaS tools are notorious for providing low-quality customer support, Instapage goes against the trend and actually provides decent customer support to its users. For basic troubleshooting and help, you can use the Help Center which contains guides, video tutorials, and additional information on how to use Instapage and its features.
Instapage also offers an onboarding webinar which can be used to learn more about how to use it. Additionally, you can also access a community forum where you can connect with other users.
You can also get support by email and live chat 24/7 and the response time is usually pretty quick. Overall, the customer support provided by Instapage is surprisingly good.
Instapage regularly changes its pricing and currently offers only two plans – Business and Enterprise.
The Business plan is charged at $149 per month if you pay annually or $199 per month if you pay monthly. The Enterprise plan is a custom plan for large enterprises and the price is quoted based on your custom needs. Here’s a quick overview of the features you’ll get with both the plans:
- Business Plan ($149 / $199 per month)
With the Business plan, you can publish up to 30 different landing pages. It supports up to 30,000 unique monthly visitors and comes with all the core features of Instapage such as the landing page builder, Instablocks, analytics and split testing features, third-party integrations with tools like Zapier, Salesforce, Hubspot, and more. You also get 5 different workspaces and can add up to 5 team members.
- Enterprise Plan (Custom)
The Enterprise plan offers everything that is included in the Business plan and offers some additional features like Enterprise SSO via Okta and OneLogin, Global Blocks, support for AMP Pages, Audit Logs, a dedicated launch specialist, customer success manager, and custom feature implementation.
With the Business plan, you can opt for a 14-Day free trial and Instapage also offers a demo for the Enterprise plan which means you can try both the plans before committing to a purchase.
You can get a discount on the Instapage Pricing if you decide to pay Annually instead of Monthly! If you decide to pay yearly instead of monthly you will save 25%
Instapage Review: Pros and Cons
Now that we’ve covered all the different aspects of Instapage, let’s take a look at some quick pros and cons to summarize the review:
|One of the best visual drag-and-drop editors in the market that allow you to create pixel-perfect landing pages.||Not all the templates provided are complete landing page templates.|
|It comes with a pretty decent template collection that has some impressive ready-to-go landing page templates.||The number of widgets available is not as many as found in other editors like Divi or Elementor.|
|It comes with tools that help in collaboration with team members and clients.||Limited options when it comes to pricing plans available which are mostly targeted at agencies and not casual users|
|The customer support offered is top-notch.|
While Instapage might be one of the most advanced landing page builders available today, it is definitely not the only one out there. There are quite a few alternatives you might want to take a look if you think Instapage might not be the best choice for you:
- Leadpages: Leadpages is another landing page builder that comes with a decent drag-and-drop builder. However, when it comes to features, it falls short when compared to Instapage. Additionally, the collaboration features provided in Instapage are also missing in Leadpages along with exclusive features like Instablocks. However, the pricing is much more affordable with Leadpages.
- Unbounce: Unbounce is also a landing page platform that is targeted towards marketing agencies but it is not as user-friendly as Instapage. It does come with powerful features like dynamic text replacement, parallax scrolling, and a huge number of themes. However, Unbounce is slightly more expensive than Instapage while offering roughly the same features.
- ClickFunnels: ClickFunnels is not exactly a landing page builder but a complete solution for creating online sales funnels. Even though you can also create landing pages with ClickFunnels to a certain extent, Instapage is clearly a better tool when it comes to just creating landing pages. ClickFunnels is also priced at a much higher price point than Instapage.
Instapage Review Verdict
Instapage is probably one of the best landing page builders available today. Some of the most powerful features include a lot of ready-to-go templates, an extremely flexible landing page builder, Instablocks, and advanced tracking features like visitor heatmaps.
To be completely honest, Instapage is not really meant to be a casual landing page builder but a tool to be used by professionals and agencies.
Its collaboration features further prove this point as you can add up to 5 team members with the business plan. This is where it is mainly different from other WordPress landing page creator plugins. Additionally, you can host the landing pages with Instapage itself which means you don’t really have to use a third-party web host.
Overall, if you’re looking for just a quick landing page builder, Instapage might not really be the best choice for you. But if you’re looking for one of the best landing page builders available today, Instapage can fulfill that role for you.