11. Segmenting Data<\/strong><\/p>\nWhile segmenting data is pretty easy with AWeber, there are some issues when it comes to segmenting your mailing lists. Let\u2019s talk about the positive side first \u2013 you can easily create different segments of your lists by both \u2013 fields on your database and also with any user activity.<\/p>\n
This means you can create different segments easily based on fields like location and age but also based on actions taken by the user such as the web pages they visited, the emails they opened, the links they clicked, etc.<\/p>\n
In order to create a segment, you\u2019ll go to the \u201cmanage subscribers\u201d section, make a search, and then save that search as a segment. This can seem a bit convoluted but other marketing tools like GetResponse use a similar approach.<\/p>\n
The main problem with AWeber\u2019s segmentation is that you cannot send emails to multiple segments at once. For example, if you have four segments on your list \u2013 A, B, C, D and you want to send an email that is relevant to B, C, and D, you cannot send them to those three segments in one go. Instead, you\u2019ll have to create a new segment if you want to do that.<\/p>\n
Other email marketing tools like Campaign Monitor handle the segmentation much better and AWeber can definitely improve a lot in this aspect.<\/p>\n
12. Landing Pages<\/strong><\/p>\nLanding pages are web pages that are created with a single objective \u2013 to get the visitor to go through with the CTA like making a purchase, or signing up for a webinar, or signing up for a newsletter, etc. Landing pages usually provide a better conversion rate as there are no distractions for the visitor.<\/p>\n
AWeber comes with an in-built landing page builder that allows you to create decent landing pages within the platform itself. The landing page builder is very easy to use and comes with a decent collection of stock images that you can use on your page.<\/p>\n
However, AWeber doesn\u2019t support split testing when it comes to landing pages which is definitely a negative point. In addition, while you can use Facebook Pixel or Google Analytics tracking to ascertain the performance of your pages, the landing pages are not GDPR compliant which can be a problem if a significant amount of your traffic comes from the EU.Overall, the landing page builder is a decent addition but again, there\u2019s room for a lot of improvement.
\n<\/strong><\/p>\n13. Integrations<\/strong><\/p>\nYou\u2019ll probably use AWeber with a number of other digital marketing tools in your system. Fortunately, AWeber can integrate with a number of third-party solutions such as WordPress, SalesForce, InstaPage, etc.<\/p>\n
Some of the integrations are natively done and come with dedicated widgets but for some of them, you might have to use tools like Pie Sync, Zapier, or use code snippets to get them working. Overall, while AWeber offers decent integrations, it is nowhere near as seamless as other tools like MailChimp.<\/p>\n