TLDR; Unbounce is Better Than Clickfunnels (but Clickfunnels is better if you need sales funnels)
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Landing pages have become a vital part of almost all digital marketing strategies and are one of the best ways of not only generating leads but also of converting prospects into leads and leads into customers.
Thankfully, these days you don’t really need to design and code landing pages from scratch there are a number of easy-to-use landing page builders out there today that get the job done quickly and effectively.
Unbounce vs Clickfunnels
You might have heard of both Unbounce and ClickFunnels as they are two of the most widely used online tools when it comes to creating landing pages. However, even though you can create impressive-looking landing pages using both, there are a couple of differences between the two that you should consider before picking one.
In this review, I’ve broken down everything you need to know about Unbounce and ClickFunnels and how they match up against each other.
If you want a quick answer before diving into the in-depth review, it’s pretty simple – Unbounce is a better tool to build landing pages than ClickFunnels but ClickFunnels comes with many features that make it more than just a landing page builder.
Let’s start with Unbounce – Unbounce was created in 2009 and is one of the leading landing page builders today. It comes with a number of features that make it great including an extremely easy-to-use visual editor that lets you create landing pages extremely fast, popups and sticky bars, split testing, reporting and analytics tools, and features like Dynamic Text Replacement that lets you personalize your landing pages and optimize them for every single visitor.
Unbounce also has a huge number of themes to get you started quickly and also has some niche interesting features like AMP support for landing pages and the “Smart Traffic” feature that helps in redirecting relevant traffic to relevant pages using artificial intelligence.
Essentially, Unbounce is one of the best landing page creators available today and comes with everything you would need when it comes to building, tracking, and optimizing your landing pages. However, that’s pretty much the full extent of Unbounce. Even though it can integrate with third-party tools such as Shopify, WordPress, Hubspot, and Zoho, Unbounce is all about landing pages.
ClickFunnels, on the other hand, is much more than just a landing page builder. It was created by Russell Brunson, a legit marketing guru, to be a software that helps you build complete online sales funnels. The ClickFunnels brand extends beyond just the tool and there’s an entire community built around it.
As mentioned above, ClickFunnels is much more than just a landing page builder. A sales funnel is a common marketing concept where a customer is guided through a series of steps that eventually lead to them making a purchase. Online sales funnels essentially guide the visitor through the right steps so they end up taking the action the sales funnel points them towards.
ClickFunnels is really great at providing an easy way to build intuitive and effective sales funnels without the need for any coding or design skills. In fact, everything is handled through a visual interface that is completely drag-and-drop.
While there are not really a lot of tools out there that are better at doing what ClickFunnels does, it’s a bit different when it comes to building landing pages. Building landing pages is just a part of the process with ClickFunnels but with Unbounce, it is the one and only objective and thus, Unbounce is a better landing page builder overall.
With that being said, let’s take a look at the features provided in both the tools to understand their differences a bit better.
Other than offering one of the best drag-and-drop visual editors in the industry, Unbounce also has a number of different features that help in tracking and optimizing the performance of your landing pages. Here are some of the most important features of Unbounce:
1. Drag-and-drop visual editor and 100+ templates
One of the key features of Unbounce is the visual drag-and-drop landing page builder that literally anyone can use to build amazing landing pages in no time. With the visual editor, you don’t need to have any coding skills or design skills to create impressive-looking landing pages that work great on all devices.
Speaking of design, Unbounce comes with a library of more than 100+ templates that can help you get started. You can find templates for almost any purpose on Unbounce and use the landing builder to customize it completely.
The visual editor allows you to customize elements on your landing page to every last pixel. You can also easily copy-paste and clone elements with just a few clicks too. It is extremely easy-to-use and makes creating landing pages super convenient.
2. Sticky bars and pop-ups
Even though I’ve mentioned that Unbounce is all about creating awesome landing pages, you can also create sticky bars and pop-ups using Unbounce which you can use on your site instead of a standalone landing page. It is still debatable whether pop-ups are better than landing pages but having the option to use them is definitely a plus.
The landing page drag-and-drop editor is also used to create pop-ups and sticky bars. Unbounce also has tons of templates for pop-ups and sticky bars in case you don’t want to start from scratch. Additionally, you can also set up different targeting and trigger rules for your pop-ups, experiment with split testing and use features like Dynamic Text Replacement to make them more relevant to your visitors.
3. Split testing (A / B Testing)
Split testing, or A / B testing, is vital when it comes to optimizing the performance of your landing pages. Unbounce allows you to quickly create split tests of any landing page, pop-up, or sticky bar you create. Within a few clicks, you can set up different variants with small changes such as different colors, text, forms, or the CTA to optimize the performance of your campaign.
You can use split testing regardless of the plan you subscribe to on Unbounce, something that cannot be said about all landing page building tools out there.
4. Dynamic Text Replacement
The Dynamic Text Replacement feature is really interesting and allows you to create personalized landing pages for every single visitor. With Dynamic Text Replacement, you can set up the text of your landing page to change dynamically depending on the keywords that lead the visitor to your PPC ads.
Dynamic Text Replacement gets even more powerful when you combine it with the Dynamic Keyword Insertion feature of Google Ads. These two features together can make your PPC ads and landing pages much more relevant to the user and ultimately leads to a higher conversion rate.
It is extremely easy to set up Dynamic Text Replacement. All you have to do is select the text you want to apply it on and then click on the Dynamic Text option.
5. Smart Traffic
Smart Traffic is an Unbounce feature that uses artificial intelligence to divert traffic to the most relevant landing pages. This feature uses AI-powered optimization techniques to find out the most relevant landing pages for every visitor and then directs them towards that landing page. While the feature is still pretty new, it is definitely worth looking into as it can completely change the way you split test your landing pages.
As mentioned above in this review, ClickFunnels does a lot more than just building landing pages and most of its features are oriented towards creating effective online sales funnels. Here are some of the most important features offered by ClickFunnels:
1. Drag-and-drop page builder
Like Unbounce, ClickFunnels also comes with a page builder that allows you to create pages for your funnel without the need to code or design anything from scratch. You can also find templates for all types of pages such as checkout pages, sales pages, landing pages, and more.However, the drag-and-drop builder is not really as flexible as the Unbounce editor. In terms of flexibility and customization, it is pretty good but still lags far behind Unbounce’s visual editor.
2. Sales funnel creator
You can create an entire sales funnel with ClickFunnels without writing a single line of code or any designing skills. Additionally, ClickFunnels also offers a number of ready-to-go templates that you can use to create any kind of sales funnel you want.With ClickFunnels, you can visualize your entire funnel and create all types of funnels with just a few clicks. You can also share your funnels with other people easily which is particularly handy as you can make use of being a part of the wider ClickFunnels community.
3. Up-selling and down-selling
Up-selling and down-selling are common marketing techniques used in marketing to increase sales. Up-selling basically means giving the customer an exclusive offer right when they’re about to make a purchase. Since they’ve already made the decision to buy, up-selling allows you to increase the sale value.With down-selling, the idea is to offer a deal when the customer backs off from making a purchase. By offering a deal when they’re backing off the initial purchasing decision, you have a significantly higher rate of conversion.
ClickFunnels allows you to incorporate upsells and downsells easily in any funnels you create with ClickFunnels with just a few clicks.
4. Split testing
With ClickFunnels, you can also split test different versions of your entire sales funnel. You can split test all the individual parts of the funnel too such as the ads, landing pages, etc.So, essentially, you can test not only the general flow of any funnel you create but all parts of it which help a lot when it comes to optimizing the sales funnel and its conversion rate.
5. Reporting and analytics
Lastly, ClickFunnels also offers analytics for all parts of your sales funnel so you can keep track of all the important aspects such as where your customers are coming from, what marketing strategies are working for, what products are selling the most, etc. Not only can you get all the important statistics on the ClickFunnels dashboard, but you can also integrate ClickFunnels with Google Analytics to even more detailed analytics.
Unbounce vs ClickFunnels: Which one is the better landing page builder?
As you might have guessed by now, Unbounce and ClickFunnels are not exactly meant to be used for the same purpose. However, some of the uses overlap such as the ability to make web pages visually.
When it comes to building landing pages though, both of them are not really the same in terms of quality and Unbounce is a far better landing page builder than ClickFunnels. Here are some of the reasons why this is the case:
- Unbounce’s landing page builder is much more flexible and is more powerful when compared to the ClickFunnels landing page builder. The Unbounce landing page builder has way more features and comes with some really useful features like Dynamic Text Replacement which is missing in ClickFunnels.
- ClickFunnels is great for creating complete sales funnels and has a number of interesting features such as an integrated email marketing tool. However, this means that creating landing pages is not really the most important part of the tool. This is why its landing page builder is good enough to get the job done but not better than Unbounce’s landing page builder.
Unbounce vs ClickFunnels: Pricing
Now that we’ve covered most of the key aspects of both the tools, let’s take a look at the pricing offered by Unbounce and ClickFunnels.
Unbounce currently offers three different plans – Essential ($99 per month), Premium ($199 per month), and Enterprise ($499+ per month).
Here’s a quick breakdown of the different plans:
- Essential ($79 per month): The Essential Plan is the starting plan in Unbounce and it comes with every feature that you need to build and optimize your landing pages such as A / B testing, Dynamic Text Replacement, Smart Traffic, WordPress Integration, etc. However, you’re limited to creating 75 landing pages and 8 Popups and Sticky Bars.
- Premium ($159 per month): The Premium Plan has all the features that you’ll get with the essential plan but allows you to create up to 150 landing pages and 16 Popups and Sticky Bars. Other added features include sub-accounts, better integrations, and AMP landing pages.
- Enterprise ($399+ per month) The Enterprise Plan is the highest-tier plan provided by Unbounce. It allows you to create more than 375 landing pages and 40 Popups and Sticky Bars. This plan can be custom-built to your preferences and Unbounce also provides a dedicated launch specialist and a customer success manager to help you get the most out of your landing pages.
Unbounce also offers a 14-day free trial that you can use to experiment with the tool before committing to a purchase.
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ClickFunnels offers only two paid plans as of now – ClickFunnels ($97 per month) and ClickFunnels Premium ($297 per month).
Here’s a more in-depth breakdown of the plans:
- Clickfunnels ($97 per month): On the basic Clickfunnels plan, you can make up to 20 funnels and 100 pages. You are also limited to integration with only 3 payment gateways and are also limited to connecting to 3 domains. You also get basic customer support, access to the Funnel Hacker Forum and Funnel Flix, and the ability to share your funnels.
- Clickfunnels Platinum ($297 per month): Clickfunnels Platinum allows you to create unlimited funnels and unlimited pages. You can also integrate with 9 payment gateways and connect up to 9 different domains. You also get priority customer support, access to the Funnel Hacker Forum and extended access to Funnel Flix. You can also create follow up funnels that allow you to connect with your audiences even if they leave your funnel. Lastly, you can create 3 different user accounts on this plan.
ClickFunnels also offers a 14-day free trial which is perfect for checking out the different features offered by the tool.
Unbounce vs ClickFunnels: Pros and Cons
So now that you have a pretty decent idea about what Unbounce and ClickFunnels have to offer, here are some pros and cons of Unbounce and ClickFunnels to summarize the review and help you make an informed decision.
Unbounce Pros and Cons
ClickFunnels Pros and Cons
Unbounce vs ClickFunnels: Which one is right for you?
TL;DR – Unbounce is probably the best landing page builder out there and can help you build amazing landing pages, pop-ups, and sticky bars very quickly with an awesome visual drag-and-drop builder.
ClickFunnels is an all-in-one online marketing tool that can be used to create complete online sales funnels. If you’re looking for just a landing page builder then Unbounce is definitely a better choice but if you’re looking for an all-in-one online marketing solution, ClickFunnels can be the right tool for you.
Essentially, the debate between Unbounce vs ClickFunnels boils down to what you’re looking for. ClickFunnels is awesome and has a lot of integrated features like email marketing that make it a great all-round solution for most online marketing needs.
However, if you’re just looking for a landing page builder, ClickFunnels might not be the right choice for you. It does allow you to create landing pages but if you’re not using them as a part of a sales funnel created in ClickFunnels, it’s not really worth it.
Unbounce, on the other hand, is an excellent landing page builder that is created solely with the purpose of creating awesome landing pages. It also comes with many cool features like Dynamic Text Replacement and Smart Traffic that put it ahead of most of its competitors. Overall, if you’re looking for an awesome landing page creator, you should definitely give Unbounce a try.