Last Updated on July 8, 2022
Once upon a time, it used to be that it was enough for your business to have a website. The website would serve as your storefront online and helped you point people to something they could use to find you on the Internet. With the advent of search engine optimization, the demands of a website became a lot more than just being available online.
Search engine optimization turned the simple website into a competitive advantage in an increasingly crowded World Wide Web. If you want to get eyeballs on your product or service, you have to be on the good side of search engines. Since Google is the big daddy in that world, most SEO efforts tend to focus on ranking high on that search engine.
The trouble with getting SEO right is that the standards seem to change constantly. Google releases updates to its search engine every year or so. One day you’re trying to rank high on the Penguin version and soon you find out that you need to comply with the Possum update. It can be a lot of work tracking your website’s ranking and everything that’s contributing to it. That’s exactly why businesses turn to tools like SEO Powersuit to guide their search engine optimization efforts.
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