Once upon a time, it used to be that it was enough for your business to have a website. The website would serve as your storefront online and helped you point people to something they could use to find you on the Internet. With the advent of search engine optimization, the demands of a website became a lot more than just being available online.
Search engine optimization turned the simple website into a competitive advantage in an increasingly crowded World Wide Web. If you want to get eyeballs on your product or service, you have to be on the good side of search engines. Since Google is the big daddy in that world, most SEO efforts tend to focus on ranking high on that search engine.
The trouble with getting SEO right is that the standards seem to change constantly. Google releases updates to its search engine every year or so. One day you’re trying to rank high on the Penguin version and soon you find out that you need to comply with the Possum update. It can be a lot of work tracking your website’s ranking and everything that’s contributing to it. That’s exactly why businesses turn to tools like SEO Powersuit to guide their search engine optimization efforts.
SEO Powersuite Review
SEO Powersuit is, quite simply, SEO software. That means that it centralizes all your SEO activity in one place. It also does a few more things in addition to that, which includes:
- Giving website owners the tools required to enhance their position on Google’s search results
- Generating reports that show you how your SEO tactics are performing
- Show you how your competition is doing on search engines and how you can compete with them
As you can see, SEO Powersuite brings all your SEO-related activity into one place on the Internet. Usually, you would have to do all of this using multiple tools such as Google Analytics, SEMRush, Google Trends, and so on. But with SEO Powersuite, you can combine all of those tools into one place and do it in a way that’s profitable to your business.
Here are some of the benefits of using a tool like SEO Powersuite:
- Generate sales: Successful search engine optimization activity has an effect on your bottom line. If you can get your SEO game on point, it can lead directly to business growth.
- Save time: Tracking content production, rankings for different keywords, and competitor activity can take a lot of time. Since SEO Powersuite combines all those things, you save a lot of time you would have otherwise spent switching between different tools
- Keep clients in the loop: SEO Powersuite is a great tool for those who run search engine optimization agencies and freelancers who offer it as a service. You can let your clients know exactly how you’re contributing to their business and quickly generate reports that support your points.
If you can’t tell yet, SEO Powersuite does a lot of different things when it comes to long-term search engine optimization strategies. In the next section, we take a look at its main features to better understand how it helps websites rank better on Google.
SEO Powersuite Features
1. Rank Tracker
Let’s talk about rankings first. When most people think about SEO, they think about being the first result on Google. So tracking changes in your ranking for different keywords is an essential part of getting your SEO right. SEO Powersuite helps you do that with its Rank Tracker feature.
When you use the Rank Tracker, you start by picking a keyword for which you want to check your ranking. Within one click you can know exactly where you stand on as many as 327 different search engines. So your focus may be on Google, but you can keep track of how you’re doing on a whole plethora of search engines.
The Rank Tracker displays a history of how your website has done for a certain keyword over time. It visualizes the change in rankings so you know whether you’re trending in the right direction. This is useful because it instantly gives you an idea of whether your efforts are contributing positively to your search engine rankings for different keywords.
The major advantage of using SEO Powersuit’s Rank Tracker is that it also lets you compare your own website with as many as ten competitors. This is important your search engine ranking is always relative to your peers in the same industry. By seeing where they currently stand, you can decide which keywords to double down on and which ones you should probably give up on.
Another important aspect of SEO that’s often overlooked is localization. A lot of businesses need to customize their content for specific markets. The Rank Tracker shows you your keyword rankings specific to certain geographical locations as defined by you. This is especially beneficial for local businesses since they can quickly access a local market with their website.
All of this data is visualized in the form of charts. That makes it easier to interpret it and glean learnings from it quickly.
The tool goes even further with its keyword recommendations. It does so by integrating data from 18 third-party tools. That includes popular SEO software such as Google Keyword Planner, WordTracker, SEORush, and so on. So you get the benefits of great information from external services while having it all come to SEO Powersuite.
The real power of the Rank Tracker is evident in the way that it lets you automate your search engine rankings checks. You can automate mundane tasks like exporting certain pieces of data routinely and running rank checks themselves. These tasks can be done automatically at specific times or on a regular schedule. It’s the kind of thing that you would otherwise have to write a significant amount of code to automate.
The Rank Tracker generates plenty of precious data every time you run it. All of that data can be exported in a range of formats (CSV, HTML, SQL, XML) easily.
2. SEO Spyglass
The next SEO Powersuite feature we’ll take a look at is called SEO Spyglass. This is the name that they’ve given to their backlinks tool. It also helps with avoiding SEO penalties from search engines.
A backlink is simply a link to a page on your website from another website, which is why they’re also called inbound links. The number of backlinks a page has is one of the ways in which Google judges its quality. So ideally you would have as many incoming links to different pages on your website as possible.
But the problem with that approach is that not all link sources are good. Google also tracks where you’re getting links from. You don’t want to click farms and other sketchy websites sending you backlinks. This can lead to penalties from search engines. SEO Powersuite helps with both tracking backlinks and avoiding penalties.
The tool pulls in data from WebMeUp, which one of the largest backlink database on the Internet. You can instantly have data on every single backlink pointing to any website, whether that’s your own or a competitor’s property. This gives you a bird’s eye view of your backlink profile.
The next step is to neutralize some of the penalties you could incur from bad incoming links. This, too, can be done using SEO Powersuite. The software puts a percentage score on the penalty risk from each link based on a range of factors. This includes things like the domain where the link lives not being indexed and links being sitewide.
Once you know which the potentially harmful links are, you can start working on eliminating them. The best part is that you don’t need to keep track of all the factors that could make a link harmful. SEO Powersuite keeps track of all of those things for you.
You can use SEO Powersuite to check the general quality of all your backlinks. It runs quality checks using as many as 50 different link quality factors, which change with Google’s algorithms. Domain age, domain IP, Alexa rank, and DMOZ listing are some of the factors that it takes into account.
And of course, you can apply all of these tools to your competitors’ websites. SEO Powersuite lets you compare up to up to five competitors’ websites at a time. You get a good idea of how they’re building their backlinks and use it to guide your own link building efforts.
3. Website Auditor
We’ve seen how SEO Powersuite can track external websites that link to your own. Now let’s talk about its ability to audit your own website.
The software has native capabilities to run complete health checks on the SEO of your website. It starts by crawling your entire website and organizing all the pages into a tree-like structure. It then checks each page for a wide range of on-page SEO factors such as robots instructions, HTTP error messages, broken links, and canonical URLs.
The website audit tool gives you a chance to fix a lot of the issues that tend to plague websites. You can begin to fix fundamental flaws such as missing XML sitemaps and robots.txt files. Next, you can learn about how to enhance the content of each page for specific keywords while also avoiding keyword stuffing.
SEO Powersuite goes above and beyond by checking how different pages of your website perform on different social media channels. You can easily find out how many visits you get from sites like Twitter and Facebook to each page. This can guide your social media marketing strategy and help you identify the more viral pages of your website.
The Website Auditor has special features for those who use it to service clients’ websites. You can quickly convert all of its data in branded reports with your client’s logo up top. The report itself is easy to modify both in terms of content and appearance. You can choose exactly what data points to include in there and how you want to present them.
4. Link Assistant
You’ve probably thought about how great it would be to have someone assist you with your website’s SEO. There are, after all, hundreds of keywords and so many more ranking factors to keep track of. All of that usually means massive spreadsheets that need to be updated regularly. That’s unless you’re using SEO Powersuite’s Link Assistant feature.
The Link Assistant does all the heavy lifting when it comes to tracking keywords and overseeing backlink data. You can easily browse through all your website’s keywords and sort them based on your preferences. All the links on and coming into your website are stored. They’re also ranked based on Google’s ranking factors.
The Link Assistant is a great way to find out how you can improve your website’s SEO. It shows you a list of which the dominant websites in your niche are and which ones link to your competitors. You can use all this information to work on getting links from high-ranking websites in your niche.
The tool also tracks the quality of every backlink over time. If there are any issues with links, Link Assistant will give you the contact information of the webmaster who runs the website. That way you can easily send requests to have certain links removed completely or amended.
All of the data that Link Assistant produces can be turned into reports, whether that’s for yourself or clients.
SEO Powersuite Pricing
Thankfully for those who just want to try the tool, there is a version of SEO Powersuite that is free forever. You get all the SEO features of the software, but with volume limitations on things like how many keywords and backlinks you can track.
SEO Powersuite’s Professional package is priced $299 per year. Along with unlimited keyword and backlink data, you also get the ability to save projects and automate tasks.
The tool’s Enterprise package costs $ 699 per year. Its features are aimed mainly at agencies. You can use it to do things like generating while labeled reports and saving them for clients.
SEO Powersuite Review – Final Thoughts
SEO Powersuite is a tool that covers a lot of bases when it comes to search engine optimization efforts. It starts off at tracking keyword rankings and goes all the way to making content suggestions to improve those rankings.
The one shortcoming it may have is that it isn’t as popular as certain other SEO tools like Moz. As a result, the community around the product isn’t as extensive. You may have to spend some time learning the ropes using just SEO Powersuit’s own documentation. That said, this is a powerful tool that can quickly up your website’s SEO game.