SEMrush transformed my SEO career. Almost 3 years ago, I signed up for the SEMrush free trial and typed a few of my competitors and my mind was blown away by one single fact;
In online marketing as in most things in life, results are governed by the Pareto principle which means that a tiny amount of effort generates the greatest amount of results.
How does this apply to online marketing & SEO?
Well, every single blog has a tiny number of articles bringing in the majority of their organic traffic.
In turn, a tiny number of keywords bringing the majority of traffic to those particular articles.
Let me explain this with an example;
If I type “SEMrush review” into SEMrush as a keyword. I can see that the top 2 results are big websites (PCMag & Capterra) so I’m going to skip them.
The 3rd results is an article from abetterlemonadestand.com:
Now if I do the URL result of the SEMrush review from them I can see that the majority of the traffic is to the keywords “Semrush review” and “Semrush” so those are good keywords for me to target with this article.
However, let’s go a little deeper and check out the entire domain results for this domain:
According to SEMrush, this domain has over 270 pages indexed as of the time of writing. However, only 2 of their 270 blog posts bring in almost 50% of the traffic! Now if I was one of their competitors, I would invest extra hard and try and beat them on those keywords.
You can type any of your competitors’ domains below to get all their keyword and give this a whirl yourself.
Following the Pareto principle with content can help you generate more traffic and income with less work.
It was thanks to this principle and following this strategy that I grew my first travel blog to over 100k month;y organic visitors.
Later as I got better at Technical SEO and became the Head of SEO at Foundr Magazine SEMrush was always along for the journey and made it all possible! In this SEMrush review, I’ll dive into all of its pro and cons and why it’s one of the best SEO tool (however I still recommend against it in some cases)
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SEMrush Review 2020
SEMrush is an online marketing research tool that helps everyone working in online marketing or with businesses that want to improve their internet presence(which is pretty much everyone). You can understand what your competition is ranking for, what are their most valuable keywords and what are the keywords their bidding for.
SEMrush is a combination of a ton of different tools that all work well together to improve your presence and get more eyes. It’s a great tool for any SEO, PPC and even social media campaigns.
All SEMrush plans include:
- Site Audit
- On-Page SEO Checker
- Social Media Tracker
- Backlink Audit
- Brand Monitoring
- Content Audit
- Keyword Research
- SEO Content Template
- Gap Analysis
- Topic Research
- Log File Analyzer
- …and so much more!
I’m being personally using SEMrush since 2018, during which I have used to for my own small blog and niche sites as well as for clients like Foundr Magazine.
In fact, SEMrush was one of the incremental tools that helped us 4x our organic traffic.
SEMrush Review: Pros and Cons
Organic Keyword & Domain Database
SEMrush has one of the largest keyword databases in the world. You can easily type in any keyword into SEMrush and you’ll get a ton of related keywords with their difficulty as well as volume. It’s great to find related keywords.
Their competitor’s analysis is great cause you can see all the keywords that your competition is ranks as I did in the intro so you know what to target in your niche.
You can also use advanced featured like “featured snippets” etc to find keywords worth targeting to improve your #0 positioning.
PPC and Advertising Research
You can also use SEMrush for your PPC and advertising by finding the keywords that your competition is targeting as well as having a preview of their ad copy so you can see the types of ads your competition is running and optimizing your ads based on that.
Display Advertising Tool
Semrush has a great display advertising tool that helps you get an overview of your competitors’ GDN strategies, analyze competitors’ display ads, find new publishers to target and also view display ads from different devices.
Personally, I find SEMrush tool lacking a little in terms of backlinks however, over the past few years they’ve been improving. However, their backlinks analysis is not yet on par with tools like Ahrefs and Majestic.
You can use SEMrush’s backlink analysis tool to conduct a deep link analysis, understand referring domains’ authority, check backlinks’ types, spot your links’ geolocation and so much more.
In terms of Tech SEO, Semrush is the most in-depth compared to Ahrefs, Moz and the other all in one SEO tools.
SEMrush comes with a built-in Site Audit tool that’s pretty extensive and always growing. You can easily get an SEO Content Template for your keyword or topic. Their On-Page SEO Checker is one of the best SEO tools out there. The Log File Analyzer is great if you want to dive into the logs of your server (especially useful during a domain migration of huge site changes)
SEMrush is a great tool for agencies with their project management tool. From site audit, rank tracking, and reporting (with your logo) SEMrush handles it all.
SEMrush isn’t really cheap, however, if you are good at what you do, you should be able to generate a multiple of the amount of money you invest in a tool like SEMrush. Here’s the main 3 SEMrush Pricing Plans
- 10k Results per report
- 3k Reports per day
- 5 Projects
- 500 Keywords
- 500 SEO ideas
Price: $99.95 / Month
- 30k Results per report
- 5k Reports per day
- Historical Data
- 50 Projects
- 1500 Keywords
- 800 SEO ideas
Price: $199.95 / Month
- 50k Results per report
- 10k Reports per day
- Historical Data
- 200 Projects
- 5000 Keywords
- 2000 SEO ideas
Price: $399.95 / Month
Note: All plans come with a 7-day money-back guarantee and click here to get a SEMrush free Trial
SEMrush Discount Code
SEMrush doesn’t offer any discount or coupon codes in 2020. However, there’s still a way you can save a ton!
You can get a discount on SEMrush if you decide to pay Annually instead of Monthly! If you decide to pay yearly instead of monthly you will save over 15%
SEMrush Discount Price:
Get the Discount on SEMrush by following these steps:
- Click on this link
- Click “Billed Annually”
- Click “Subscribe” on your plan
Is SEMrush Worth It in 2020?
The answer is definitely YES! SEMrush is without a doubt one of the best In-house SEO tools and can help your business and/or SEO team skyrocket their results. If you’re a solopreneur and looking for a budget alternative I’d recommend Mangools.
I hoped you enjoyed my SEMrush Review, let me know your thoughts below in the comments 🙂