TL;DR If you’re in a hurry, here’s a list of all SEMrush Alternatives that I will be discussing in this article.
Best Paid (& Freemium) SEMrush Alternatives in 2020:
- Mangools: Best Budget Option (has Majestic/Moz data)
- Ahrefs: Best SEMrush alternative if you need good backlinks analysis
- SERP stat: Affordable all-in-one SEO tool
- Moz Pro: Powerful and user-friendly software
- SEO PowerSuite: Extensive all-in-one SEO analysis
Best Free SEMrush Alternatives in 2020:
- Google Search Console: reliable internal data analysis
- Buzz Sumo: Good for social media signals
- UberSuggest: Top Free KW & Competitor research tool
- Keywords Everywhere: Keyword everywhere (just as the name say)
- Keyword shitter: LSIs and related keywords
Keyword research is at the forefront of any SEO campaign. SEMrush has one of the largest databases of organic keywords and domains. With SEMrush you can do keyword research, backlink analysis, automated SEO audits and so much more.
SEMrush was the tool along that helped me grow my first travel blog to 100k monthly visitors and also helped me 4x the Organic Traffic to Foundr Magazine when I was their Head of SEO.
I still use SEMrush today to do research when writing blog posts on this blog.
But there’s one catch:
The cheapest plan of SEMrush starts at $99.95/ month, i.e., over $1200 a year on a single tool!
I personally think that SEMrush is worth the price if you work as an SEO, why is that?
- Any SEO worth their salt should be able to make >$1000 with SEMrush.
Is there a way to get SEMrush for free?
SEMrush does have a “free account” version that’s basically worthless, all you get is:
- 10 Searches Per Day
- 10 Results Per Search
- 100 Pages Crawlable
- 10 Keyword Tracking
That’s basically worthless for anyone unless you are running a super tiny cafe in a mountain town. So what do you do?
Well, one option is to click on this special link give the 7 days Trial of SEMrush a whirl! Maybe even harvest even data to get your business off the ground until you can afford SEMrush.
Click The Button below and sign up for 7 days of SEMrush for FREE!
However, they’re a few circumstances that I would reconsider and I’d recommend you pick one of the options below.
- SEMrush doesn’t have that good of a backlink database and isn’t that great for backlink research.
- The tool is definitely overboard for a company without an SEO team/person or a solopreneur and many small businesses.
Comparison Table: Best SEMrush Alternatives 2020
|Metric||Mangools||Serpstat||SEO PowerSuite||Ahrefs||Moz Pro|
|Free Trial||10 days||No||No||$7/7days||30 day|
|Link||Read More||Read More||Read More||Read More||Read More|
Best Paid (& Freemium) SEMrush Alternatives
1. Mangools – Best Budget SEMrush Alternative
If you are looking for a budget alternative to SEMrush, Mangools is definitely the best tool you’re going to find that’s the greatest value for the money.
The Mangools Suite is composed of 5 different SEO tools
- KwFinder: A keyword research tool that makes it easy to find low hanging fruit and low competition keywords
- SerpChecker: A SERP analysis tool that helps you find the weak spots of your competitors.
- SerpWatcher: A simple to use SERP and rank tracking tool that makes other complicated tools look like they’re from the 80s
- LinkMiner: A great backlink analysis tool with a huge backlink database.
- SiteProfiler: An SEO analysis tool with all the essential SEO metrics.
Mangools is honestly the best tool for the first time blogger who finds the $100/month cost of SEMrush to be too high. Also in my experience, the Mangools is actually better than SEMrush when it comes to backlinks.
And that’s not all! Link Miner uses the Majestic SEO API data which means you can get all the information such as Citation Flow and Trust Flow (Their SiteProfiler tools also gives you Domain Authority and Page Authority data from Moz) without you having to buy those tools!
The Agency plan of Mangools is cheaper than the base plan of SEMrush
The king of kings in backlink analysis! Ahrefs is the best alternative to SEMrush if the price isn’t a concern and backlinks are your main priority eg, if you are doing mass outreach, a guest post-campaign, etc.
Ahrefs beats SEMrush on a lot of fronts making it a no brainer if you want great backlink analysis and an all-in-one SEO tools in one single purchase.
However, if you’re on a budget, Ahrefs is a little overboard in terms of functionality and the pricing as well!
Ahrefs’s trial cost $7, while many of its competitors offer free trials.
Also, the cheapest plan starts at $99 month, i.e., which is over $1200 a year just like SEMrush! That might be a little out of budget for most beginners which is why Mangools is a better choice for someone starting out!
Simply click on the link below to take you to Ahrefs trial:
Serpstat is another great keyword research tool that was founded in 2013. Since then, it has evolved into full-fledged SEO and PPC analysis product with a great user-friendly interface. For this reason, many SEO experts opt for Serpstate over SEMrush.
Here is a list of highlights of Serp Stat
- Website Analysis
- Keyword Research
- Backlink Analysis
- Rank Tracker
- Site Audit
SEMrushVs. Serpstat: What’s better?
SerpStat has an extremely clean UI with simple-to-understand reports and excellent support (responds every 5 mins).
Moreover, Serpstat has a slightly better backlink report system as compared to SEMrush and has thus proven to be better at reporting SEO analytics.
Additionally, Serpstat has more affordable plans that start at $55 per month that make it a desirable option over SEMrush.
So, in this case, I would actually go for SerpStat!
How much does Serpstat cost?
Unlike other SEO tools, Serpstat has an affordable pricing plan that makes it an attractive SEMrush alternative.
Serpstat comes in four pricing plans:
- Lite: lowest queries suitable for beginner webmasters
- Standard: Suitable for beginner SEO freelancers
- Advanced: Suitable for SEO enthusiasts and small digital marketing agencies
- Enterprise: Suitable for big digital marketing agencies and popular websites
4. SEO PowerSuite
SEO PowerSuite is a collection of 4 powerful tools; rank tracker, competitor tracker, auditor, and backlink tracker. Together the four tools provide for an efficient and result-driven SEO campaign.
Here is a list of highlights of SEO PowerSuite:
- Accurate rank monitoring
- Profound link analysis
- Powerful keyword research
- On-page SEO audit w/ content optimization
SEMrush Vs. SEO PowerSuite: What’s better?
As compared to SEMrush, SEO PowerSuite is more expensive. However, it does offer an extensive set of features in SEO analysis settings — and for this reason, I would go for SEO PowerSuite over SEMrush.
How much does SEO PowerSuite cost?
SEO PowerSuite license comes in three pricing plans:
- Free Plan: but with volume limitations.
- Professional Plan: Unlimited data with the ability to automate and save projects.
- Enterprise Plan: Unlimited data: Same as Pro Plan but with White label features.
5. Moz Open Site Explorer
The Open site explorer is one of the oldest and most popular backlink analysis tools.
Open site explorer which used to be able to use for free users is now a part of Moz Pro which is a massive content marketing tool that offers a whole multitude of services!
Here is a list of highlights of Moz Pro:
- Keyword Research
- SEO Audit & Crawl
- Backlink Research
- Global Rank Tracking
- SEO Toolbar
SEMrush Vs. Moz Pro: What’s better?
Moz always gets trash-talked on forums for their link database as it’s been going downhill over the years compared to their competitors. However, for all the services they offer Moz is still a pretty good alternative to SEMrush.
How much does Moz Pro cost?
- Standard: Great to run basic SEO campaigns
- Medium: Huge limits + full access to keyword research tools. (best value)
- Large: Ideal for businesses and agencies serious about the search Premium: Large SEO-focused agencies with marketing teams
Note: Moz offers a FREE 30-day trial on all of its plans, which is an excellent option for users to learn more about Moz without committing to it.
Best Free SEMrush Alternatives
Now, apart from excellent sites like Mangools, I wanted to share a few more recommendations for those beginners with little to no budget for these tools.
Most of these tools are very very limited in what you can do!
Anyways, here the list of free SEMrush alternatives:
1. Google Search Console
If you want to check your own backlinks and keywords then look no further than GSC ie Google Search console! It’s easily the #1 SEO tool on the market. Why? Because it’s a must-have for your website!
The only downside? You can only get data on your own website making it absolutely useless in terms of competitor research or even to understand the value of your own backlinks and keywords.
Some of its key features include:
- Detailed page reports
- Impression reports
- Coverage errors
- URL inspection
Note: You need to integrate Google search console with your website to use it.
2. Buzz Sumo
Buzz Sumo is a unique content marketing tool that is used to analyze what content performs best for any topic or competition. This tool is best used to find a popular content idea in comparison to organic keywords.
Some of its key features include:
- Content analyzer
- Facebook Analyzer question Analyzer
- Trend analysis
- Backlink analysis
Uber Suggest is another great keyword research tool that recently got acquired by Neil Patel. It provides extensive keyword reports and features an extremely user-friendly interstate that makes it easy for most beginners to use.
Neil Patel also has a backlink analyzer on his website at NeilPatel.com/backlinks that gives some basic information on your backlinks
It’s not very in-depth by it does do the job pretty well for a free tool and while many people hate on Neil Patel for his shady marketing tactics, I actually think this tool is really helpful for many beginners.
Ps. I would recommend you ignore the “domain score” as it’s not as accurate as metrics like DR or trust score.
So what’s the best SEMrush alternative?
Mangools obviously is a much smaller company than many of the premium tools out there. Tools like SEMrush and Ahrefs have a ton more features that Mangools obviously doesn’t.
All SEMrush plans include:
- Site Audit
- On-Page SEO Checker
- Social Media Tracker
- Backlink Audit
- Brand Monitoring
- Content Audit
- Keyword Research
- SEO Content Template
- Gap Analysis
- Topic Research
- Log File Analyzer
- …and so much more!
Sure, Mangools can do a lot of that but obviously not all. However, most people looking to buy SEMrush wouldn’t use half the tools SEMrush has to offer.
For example, take a Log File Analyzer, why would someone who’s starting their first website have to even bother with their logs. It was only in about my third year of doing SEO that I ever used a log analyzer.
Mangools has all the tools someone blogging or working on small projects needs making it the best Affordable SEO suite!
As a recap, here are my recommendations and what they’re best used for:
- Mangools: Afforbale All-in-one SEO tools for first-time bloggers and businesses on a budget
- Ahrefs: Best In-house SEO tool if backlinks are your #1 priority!
So, I highly recommend to settle for free SEO tools and spend a bit to get your hands on Mangools or Ahrefs!
Do let me know in the comments below, if you have any questions with regards to SEMrush and its alternatives, I’ll make sure to help you out.