Last Updated on June 28, 2022
If you are looking out for a sweet OptinMonseter Coupon code, then you’ve come to the right place! In this article, I talk briefly about OptinMonster and more importantly, share a simple way to get a 50% discount on your subscription.
JeremyNoronha.com readers can get a 50% Discount on OptinMonster. Simply click the link below and choose an annual plan (50% off included)
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As you already know, OptinMonster is one of the world’s leading Lead Generation Tool that makes it great to collect leads.
OptinMonster Coupon Code
Email marketing has been around for a long time and is still one of the most cost-effective ways of reaching your users and customers in 2021. For every $1 spent, email marketing generates around $38 usually which is an ROI that is simply unbeatable by other means of digital marketing.
So you might be wondering, how do I get started with email marketing? The first step to get started involves collecting subscribers for your email list. This is where lead generation tools like OptinMonster come into play.
You don’t want to just spam people with your emails because even though you can send your emails to a huge number of people, your emails will not reach the right people who are actually interested in your business.
With lead generation tools like OptinMonster, you can start collecting leads for your email list that are verified and interested in what you have to say.
In this in-depth OptinMonster review, I have broken down everything you need to know about OptinMonster and how it can bring value to your business.
JeremyNoronha.com readers can get a 50% Discount on OptinMonster. Simply click the link below and choose an annual plan (50% off included)
Hurry Up! Limited Time Offer. No OptinMonster Coupon Needed
OptinMonster Discount Code
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However, the truth is that OptinMonster does not offer any coupons! You can get a discount on OptinMonster if you decide to pay Annually instead of Monthly! If you decide to pay yearly instead of monthly you will save over 50%
OptinMonster Discount Price:
JeremyNoronha.com readers can get a 50% Discount on OptinMonster. Simply click the link below and choose an annual plan (50% off included)
Hurry Up! Limited Time Offer.
If you need some help here’s a brief walkthrough on how to claim the discount:
Step 1: Go to OptinMonster by clicking here
Step 2: Choose a plan >> Get Started and proceed to sign up.
Step 3: Head to the Checkout page
OptionMonster started as a premium WordPress opt-in plugin in 2013. The key features that helped OptinMonster to stand out from the competition were its user-friendly interface, impressive and clean form design, and triggers like exit intent.
At that time, the Exit Intent trigger was a pretty new feature that allowed you to trigger an opt-in form when the visitor on the webpage is about to leave the page. This was something new compared to the standard strategy of displaying opt-in forms right as the page loaded.
Some of the other features found in the early WordPress plugin included the ability to create multiple types of forms, many design templates, custom HTML and CSS, analytics and reporting, split testing, and integration with almost every major email marketing service.
The plugin essentially offered everything you would need when it comes to creating opt-in forms and it was widely successful. In fact, OptinMonster was so successful that it transformed from being a native WordPress plugin to an entirely self-hosted service that currently works with almost every major web platform.
As stated above in this review, OptinMonster started off just as a WordPress plugin in 2013. However, since 2015, OptinMonster has adopted a SaaS model and works as a complete standalone lead generation tool with tons of advanced features.
This made a lot of sense as there are a number of benefits for using a SaaS over a WordPress plugin such as:
- You don’t have to install a huge resource-intensive plugin on your WordPress installation.
- You get access to more features and get a lot more flexibility.
- You can handle all the aspects of all your opt-in forms through one central dashboard in one location.
Other than transforming from a WordPress plugin to a full-fledged software, OptinMonster also added a lot of new and powerful features such as:
- Multiple more types of forms such as in-content, sidebar, full-screen, etc.
- More templates for forms.
- A brand new visual editor that makes creating full-screen pop-ups much easier and convenient.
- Ability to insert forms into pages and posts using code snippets.
- A Yes / No form option that allows you to ask your visitors a question and create a double opt-in form.
- Success templates that are shown after the visitors sign up.
- A pop-up trigger that detects adblockers.
- And many more!
Currently, you can create up to seven different types of opt-in forms using OptinMonster. Some of the popular types of forms include slide-in, inline, sidebar widget, floating bar, fullscreen and lightbox pop-up.
The inline and fullscreen opt-ins are particularly useful as they allow you to create a better user experience for your visitors.
For example, the fullscreen opt-in forms can be used to create a welcome message for your visitors or provide a distraction-free focused opt-in form as they’re leaving your site. All of the forms you create with OptinMonster are also mobile-friendly and responsive.
Other notable features include CSS3 animation effects that can be used to create a more lively opt-in form with animation and even sound effects that grab the visitor’s attention and increase the chances of conversion.
Lastly, the canvas editor allows you to create completely custom forms for your site. This means you can enter your own code to basically create any type of form you can think of.
This allows you to create a lot of unique forms and include all sorts of things such as your social media buttons, top products from your e-commerce store, and anything else you can think of.
Now that we have a basic idea of what OptinMonster is all about, let’s take a look at some of the most important features it has.
1. Form Types and Themes
There are 7 different types of forms that you can create with OptinMonster – lightbox popup, fullscreen, slide-in, floating bar, mobile popup, inline / after post, and sidebar.Once you have selected the type of opt-in form you want to create, you have the option of choosing from 94 different themes to use on the form.
However, there is a minor issue that can bother some people when it comes to selecting the themes. The themes are not represented by actual screenshots but by abstract graphics which can be a bit annoying.
2. Visual Editor
OptinMonster comes with a basic but streamlined visual editor that allows you to create custom opt-in forms for your website. With the visual editor, you can see exactly how your form would look and can edit most properties of the different elements of the form.
For example, you can customize different the look and feel of the fields and the buttons such as the font, text, foreground, borders, backgrounds, etc. However, the extent of customization that is available is decent but some might find it to be a bit basic when compared to the visual editor in LeadPages.
A limitation of the visual editor in OptinMonster is that you cannot add, or delete, or even rearrange the elements of the form template. This means that once you have selected a template, you are more or less forced to use the elements it comes with.
However, the visual editor still allows you to use custom CSS but it can be tricky to create custom CSS code if you’re not used to coding.
Lastly, OptinMonster also has a special visual editor called the Canvas editor which is basically a blank page that you can customize completely using HTML and CSS. However, the canvas editor is not real-time and can be a bit difficult to use.
OptinMonster has a great targeting system that dictates how your visitors will see your opt-in forms and where they will appear on your website. The targeting system works by creating rules for the form to follow.
There’s a lot of flexibility that is provided when it comes to setting targeting rules. The opt-in form you’re creating can be configured to show after the visitor has spent a certain amount of time on your website, when the visitor is leaving your website, when they click on a link, during a specific time or date, and on scrolling down a certain amount on the page.
What makes this targeting system really awesome is that not only can you use each rule individually but you can also combine the rules so they work together.
For example, you can set up an opt-in form that shows up after the visitor has spent 30 seconds on your website or you can set up an opt-in form that shows up after the visitor has spent 45 seconds on a page only on a specific date.
Overall, the number of options available when it comes to targeting can feel to be a bit overwhelming at first but it allows your opt-in forms to work exactly as you want and provides excellent targeting.
4. Split Testing
Split testing is one of the best ways to optimize your opt-in forms. The basic idea is simple – you create different versions of the same opt-in forms with some changes and see which one performs better. For example, you can split test different copy, colors, fonts, etc to see what really resonates with your visitors.
It is pretty easy to create split tests for your opt-in forms with OptinMonster. Once you have created a campaign, you can easily create different versions by clicking on the “More Options” button and then clicking on the “Create A/B split test” button.
You can name the different versions of your opt-in forms and add notes to the different tests so you can keep track of what exactly is different. The split tests are created using the same visual editor you use to create opt-in forms.
Once you’ve created a split test, it’ll appear on the main dashboard with the original opt-in form and you can track how well they’re performing against each other so you can create the most optimized version of your opt-in form and get the highest conversion rates for your campaigns.
It goes without saying that analytics is one of the most important parts of lead generation and digital marketing in general. You obviously want to track how your campaigns perform so you can ascertain how successful your strategy is.
OptinMonster provides data about all aspects of your campaigns including views, conversions, and conversion rates. The reporting capabilities are still pretty basic though but they provide a decent picture of the campaign’s performance.
However, one minor thing that you should know about analytics in OptinMonster is that you are stuck with using Google Analytics. It makes sense as OptinMonster is a Google Analytics partner and connects natively with the platform.
Usually, this should not be a problem as Google Analytics is free and also one of the best analytics platforms out there. In the off-chance that you don’t like using Google Analytics because you find it to be too complicated or too invasive for the visitors of your website, OptinMonster doesn’t provide you with a lot of other options.
How to create an opt-in in OptinMonster
Now that you have a basic idea of what OptinMonster is and the features it comes with, let’s take a quick look through the process of creating a campaign using OptinMonster so you can get a practical walkthrough of how OptinMonster works.
1. Create a Campaign
Naturally, the first thing you would want to do with OptinMonster is to create a campaign, a term that is used for an opt-in form. You can create multiple campaigns for the same site or use them on different sites. All the campaigns can be managed from the OptinMonster dashboard.To get started with creating a campaign, you’ll have to click on the “Create Campaign” button. You’ll be redirected to a screen where you can select the type of form you want to create. This is basically where you choose what kind of opt-in form you want to create like popup, fullscreen, slide-in, etc.
Once you’ve selected the type of campaign you want, the next step is to choose a template for the campaign. You can find a number of ready-to-go templates for all types of campaigns so you can get your campaign up and running quickly. Alternatively, you can start from scratch by picking the “Canvas” template which is essentially a blank slate that you can customize.
After you’ve selected the type and template of the campaign, you have to give a name for the campaign and the website where the campaign will run. You can also leave the website field blank and fill it later if you want.
2. Design and configure your form
Once you’ve created the campaign, it’s time to design and edit the opt-in form so it’s ready to be published on your website.The OptinMonster editor provides a live display of the form you’re creating and has configuration options on the left. You can customize all parts of the form and it’s reflected live on the preview.
OptinMonster provides a number of different settings that allow you to customize how the form looks and functions. The settings are divided into different sections to make it easier to understand the context of the settings and find them quicker.
Some of the options include Cookie Duration under the “Display Settings” tab which allows you to set a time limit for how long a form stays hidden if the user closes it or submits it.
The “Optin” tab has most of the settings that let you configure how the opt-in would work for the user.
You can configure different things under the “Optin” tab such as customizing the fields, selecting the placeholder text, selecting different colors, adding custom CSS, etc. All of these settings are very easy to use and come with tools like color pickers that make the process visual and quick.
There is also an option to create a 2-step opt-in form found under the “Yes/No” tab. This allows you to configure your opt-in form in such a way that the visitor will have to answer a Yes / No question and the actual form is shown after the visitor clicks on “Yes”. You also have another tab called “Success” that lets you decide what happens after the visitor signs up.
As for how and when the opt-in form will appear on your website, you can configure all of that from the “Display Rules” tab. You can find settings in that tab that allows you to specify how the opt-in appears on your website, on what page it appears, and even to what kind of visitors the opt-in should appear.
There are a large number of different triggers you can select for your opt-in form to appear such as exit-intent, scroll-depth, click-, inactivity, date and time, etc. As for who sees your opt-in forms, you can set up targeting attributes such as page views, locations, referrer, on the detection of Adblock, etc.
An interesting thing to note here is that OptinMonster allows you to create different triggers and targeting attributes for the same campaign. This means you can reuse the same form on different pages of your website and set up different triggers and targeting rules for each page!
Lastly, you’ll find some integration and analytics options that will help you set up the campaign with your email marketing software and Google Analytics so you can track it.
3. Publish your opt-in form!
Once you’ve created your campaign, designed and configured it, you’re ready to publish it to a website. To publish your opt-in form, all you have to do is just click on the “Publish” button present on the top right corner.You’ll be redirected to a page where you can pick the website on which you want to publish the form. There are a number of options available when it comes to publishing the opt-in form and you have a lot of flexibility.
For example, you can either use a code snippet and add the opt-in form to any website directly or you can also use the dedicated OptinMonster plugin for WordPress to make the process much easier. Setting up the OptinMonster plugin on your WordPress installation is also very easy and is just a matter of a few clicks.
Once you’ve set up your WordPress plugin, you can manage any opt-in forms you create using OptinMonster and deploy them on your website with just a few clicks and your opt-in form will be published on your website.
4. Manage your campaign
Once your campaign is published on your website, the next step is to manage it and you can handle everything when it comes to the management of your campaign from the campaign management area provided in OptinMonster.You can easily find all the stats related to your campaign such as the conversion rate, visitors, conversions, etc. You can also create split tests in the campaign management area itself which allows you to optimize your campaigns.
One of the major advantages of OptinMonster transforming from just a plugin to a SaaS is that you can manage all your campaigns from one place which is really helpful if you’re running campaigns on more than just one website.
OptinMonster does not provide any free plans and instead offers four different paid plans that you can use. Here’s a quick breakdown of the different paid plans offered by OptinMonster:
1. Basic ($9 per month)
The Basic plan is the starter plan offered by OptinMonster at $9 per month. With the Basic plan, you can create unlimited campaigns and get access to features like list segmentation, basic integrations, simple reporting. However, you’re limited to 3,500 pageviews and only 1 site with the basic plan.
2. Plus ($19 per month)
The Plus plan offers everything that comes with the Basic plan. Additional features provided in the plan include split testing, advanced reporting, content locking, device targeting, animations, and sound effects, and more. The Plus plan supports up to 15,000 page views and 3 sites.
3. Pro ($29 per month)
The Pro plan comes with everything you get in the Plus plan with additional features like Exit Intent technology, mobile-specific campaigns, advanced integrations, yes / no forms, timers, campaign scheduling, cart and form abandonment forms too. Additionally, you also get 2 sub-accounts and the ability to remove the OptinMonster branding. The Pro plan can support up to 50,000 pageviews and can power 5 different sites.
4. Growth ($49 per month)
The Growth plan covers everything found in the Pro plan. It also provides the top-tier features of OptinMonster like Adblock detection, custom branding, behavior automation, activity logging, coupon wheel campaigns, and more! You can also create an unlimited number of sub-accounts. The growth plan also supports up to 250,000 page views and 10 sites.
As you can tell, there is a Plan for everyone. Right from 5000 page views to 250,000 page views, everyone can find a good plan for OptinMonster.
- Lightbox Popups
- Page Level Targeting
- List Segmentation
- Subscriber Recognition
- Success Messages
- Basic Integration
- Simple Reporting
- Branding Required
- OptinMonster University
- 5,000 Pageviews
- 3 Campaigns
- Everything in Basic
- Floating Bars
- Inline Forms
- Content Locking
- Integrated A/B Testing
- Advanced Integrations
- Inactivity Sensor™
- Device Targeting
- Unlimited Campaigns
- 15,000 Pageviews
- Everything in Plus
- Exit Intent® Technology
- Fullscreen Overlays
- Slide-in Scroll Boxes
- Pro Integrations
- Yes/No Forms
- Countdown Timers
- Campaign Scheduling
- UTM Targeting
- Referrer Detection
- Smart Tags™
- Attention Activation™
- Cart & Form Abandonment
- Remove Branding
- 2 Sub-Accounts
- Priority Support
- 50,000 Pageviews
- Everything in Pro
- OnSite Retargeting
- Follow-up Campaigns
- Real-Time Personalization
- Coupon Wheel Campaigns
- Geolocation Targeting
- Success Scripts
- ManyChat Integration
- Adblock Detection
- Behavior Automation
- Custom Branding
- Activity Logging
- Advanced Reporting
- Unlimited Sub-Accounts
- 250,000 Pageviews
OptinMonster Customer Support
As OptinMonster is a SaaS and not a WordPress plugin, you get somewhat better customer support when compared to just WordPress plugins. However, customer support is still not that great and priority support is limited to higher-tier plans.
You can access customer support right from the dashboard itself. You can either get help by chat or by email. However, do note that customer support over chat is not available for all plans.
Regardless of the channel you use to get customer support, the response time is pretty decent and most issues are resolved fairly quickly.
OptinMonster Pros and Cons
Now that we’ve covered OptinMonster in-depth, let’s take a quick look at some of the pros and cons of the tool as a summary of the lead generation tool.
You might be wondering how OptinMonster compares against its competition. While it is one of the best lead generation tools in the market, there are some other options like LeadPages and ThriveLeads.
LeadPages isn’t just an opt-in form builder but instead is a landing page builder that also allows you to create opt-in forms too.
When compared to OptinMonster, LeadPages is more expensive but it has a much more flexible drag-and-drop builder. LeadPages also has fewer templates for opt-in forms than OptinMonster.
Also in terms of opt-in triggers, you also have much more flexibility with OptinMonster over LeadPages. So even though LeadPages might be a better solution for landing pages, OptinMonster can easily compete with it when it comes to just opt-in forms and can do so at a cheaper price.
ThriveLeads is another lead generation plugin that is pretty similar to OptinMonster and offers a similar set of features. In terms of targeting and display options, both OptinMonster and ThriveLeads are pretty similar too.
However, the main difference between the two is that ThriveLeads is still a WordPress plugin only and not a full-fledged software. The pricing is also much more complicated with ThriveLeads when compared to OptinMonster, especially if you’re just getting started with lead generation on your website.
OptinMonster vs Thrive Leads
OptinMonster and Thrive Leads are both tools that help you grow your email list. They both go beyond that and help with implementing various marketing tactics. Today we take a look at both these tools in depth so you can make a call about which one you should go with. Let’s start by taking a look at what these tools do individually.
OptinMonster has been around since 2013. They started off with the stated goal of creating enterprise software that would help businesses gain more customers and generate revenues as a result. It has now reached a stage where more than a billion people view a website that uses its software on a monthly basis.
OptinMonster’s core offering is its lead capture forms. The software offers a range of pre-built templates that you can choose from to create pages with lead capture forms. These templates themselves have been tested extensively to ensure that they can deliver high conversion rates. So even without any coding knowledge, you can create a page that rakes in leads.
OptinMonster has some impressive numbers to back up the claims that it makes about what the software can do. Millions of websites use this piece of technology and marketers have generated 217 million conversions using it so far. Let’s take a look at OptinMonster’s list of features to better understand how it’s able to generate those monster numbers.
1. OptinMonster Drag ‘n’ Drop Builder
As mentioned earlier, OptinMonster’s main offering is its drag-and-drop builder technology. Anyone can use this builder to create opt-in forms that are both aesthetically appealing and have high conversion rates. You don’t even need to be a design expert to create compelling forms. You can just use the templates and simply replace the existing content.
Once you’ve chosen a template, you can modify almost every aspect of the page. That includes the colors, fonts, images, and copy. You can also throw in additional elements that you want to see on the page, such as countdown timers, videos, buttons, and section dividers.
OptinMonster’s drag-and-drop builder lets you start off with different campaign types. The kind of forms available will depend on the kind of campaign you choose. Here are your different options:
- Lightbox Popups: The classic popup is still a great way to collect leads on your website. People who use OptinMonster have seen their conversions go up almost 6x just by using its lightbox popups.
The lightbox is a great way to get your visitors to focus on what you’re offering them. It blocks out the rest of the content on the page and highlights just the contents of the form. Visitors are therefore forced to make a decision about whether or not they want to opt-in to a particular list.
Since popups can be disruptive to navigating a website, it’s essential that you time them judiciously. OptinMonster helps with that by offering triggers based on which you can have the lightbox pop up. You can have the popup displayed based on the amount of time someone has spent on a page, how far down they’ve scrolled, and when someone is about to leave your website.
The software lets you go even further with its targeting features. You can target visitors with different kinds of popups based on things like their geographical location and the kind of device on which they’re accessing your website. This granular level of detail is powerful and can help generate high conversion rates.
- Fullscreen Welcome Mat: They say the first impression is the best impression. If you want to make a great first impression on your visitors, you can use OptinMosnter’s fullscreen welcome mat form type. This creates a big splash screen when someone first visits a page. You can use it to do things like present an offer, direct people to your social media profile, and highlight a new product or serve that you’re offering.
Usually, when websites have a fullscreen welcome gate, it redirects users to a new page. This is bad form both from a user experience and SEO perspective. OptinMonster keeps users on the same page and the welcome screen is just an overlay over a page on your website. So visitors can go back to scrolling through the site after they’ve dealt with the welcome screen.
- Slide-in Scroll Box: Using too many popups can lead to alienating your visitors. If you’ve already used a popup, you will want to switch to something a little more subtle to keep generating leads. That’s where you can use OptinMonster’s slide-in scroll box. This is a box that slides into the bottom corner of a page on your website.
Just like the other form types, you can trigger the slide-in scroll box at different times. The main advantage of this is that it doesn’t suddenly take visitors out of whatever they were doing on the website. It simply slots in on the right-hand corner and with effective copy, can generate leads in the same way that a pop-up does.
- Floating Bar: The floating bar is one of the ways you can persist with a message to your visitors while still allowing them to scroll through your website smoothly. The bar itself remains stickied at either the top or bottom of your website. So someone scrolling your website is very likely to see what the bar says while continuing to navigate your website.
You can choose from several templates to alter the functionality of OptinMonster’s floating bar. For example, e-commerce stores may use it to highlight an upcoming sale. But if you’re trying to get leads for a webinar, you may just have a subscription box built into the floating bar.
2. Targeted Campaigns
We’ve already seen some of the different ways in which you can target specific groups of users with OptinMonster in the previous section. Here are some of the other targeting parameters that you can use.
- Referrer Detection: When you run a marketing campaign you have visitors coming in from all kinds of sources. They could end up on your landing page from a search engine, Facebook, and email newsletter, etc. If you really want to boost your conversions, you can have each of these groups of people see different content based on where they’re coming from.
OptinMonster has the ability to track where your visitors are coming from. That way you can create campaigns based on which source referred a visitor to you. Doing so is guaranteed to increase your subscriber numbers and consequently, your sales.
Let’s say you’re a publisher who is using content marketing as one of the strategies to grow your email list. OptinMonster’s referrer detection technology can help you gauge which aspects of your strategy are working best. You’ll know whether your visitors are coming in from your guest posts, social media posts, or external campaigns, for example.
- OnSite Retargeting: Having someone come back to your website is a good sign that they’re interested in what you’re offering them. But showing them the same offer they saw on their first visit isn’t the best way to convert them. OptinMonster’s OnSite Retargeting helps you target people who have already been on your website with new and diverse forms of messaging.
The software itself tracks what kinds of content your website visitors have seen in previous visits. It then lets you display new offers and calls-to-action based on previous visits.
Let’s say you run an e-commerce store. You can use this feature to show someone related products based on what they already purchased. This kind of granular targeting can be a great way to boose sales.
3. Cookie Retargeting
Cookie retargeting takes the power of onsite retargeting one step further. With this feature, you can target users based on what you already know about them. So you can craft offers based on things like visitors’ age, location, gender, etc.
This feature is perfect for when you want to optimize your sales funnels. You don’t waste any of your effort pushing offers to users to whom they’re not relevant. Instead, you can cross-sell and upsell to people based on the information you have about them.
4. Adblock Detection
Adblocking software is becoming more and more common. According to OptinMonster’s website, there are as many as 616 million devices on which people use adblockers to keep ads at bay. That number is growing every year and has now reached a point where more than 10% of people on the web use adblockers.
OptinMonster itself is not affected by adblocking software. So any messaging that you create using it will be seen by all your visitors. At the same time, the software can detect when someone is using adblockers. You can create a campaign to request visitors to whitelist your website when OptinMonster detected an adblocker.
5. Testing and Reports
OptinMonster comes with native tools that users can take advantage of to gain important insights into their campaigns. Below are some of the features that can provide you with actionable marketing insights.
- A/B Testing: When it comes to creating great list-building forms and pages, guesswork won’t do. That’s where OptinMonster’s A/B testing capabilities come into play. The software lets you easily create different versions of a page and get analytics on how both are performing.
There are a few different aspects of a page that you can test with A/B campaigns. That includes things like the headline, copy, layouts, triggers, etc. All you need to do is create the two different versions. OptinMonster will do the job of randomly displaying these to different users and determining which version works better.
- Conversion Analytics: This is a feature that helps you get all the data you need on your marketing campaigns so you can make good decisions based on it. OptinMonster integrates with Google Analytics to create reports with key information on how your website’s marketing campaigns are performing.
The conversion analytics themselves come with their own key features. The software tracks not just what happens on each page of your website, but where visitors came from. That means you get insights into which external campaigns are generating visits. It also generates user-agent insights, which means that you find out how your campaigns do on different browsers and devices.
About Thrive Leads
Thrive Leads is a lead generation software that comes from the Thrive Themes stable. That should already tell you a couple of things. The first is that Thrive Leads is software for WordPress, since that what this development shop focuses on. Secondly, it’s a quality product. Thrive Themes has a track record for building some great tools for WordPress websites.
Thrive Themes itself is fundamentally a tool for lead generation and list building. It goes above and beyond that basic description and we’ll see how in the next section. It is delivered in the form of a plugin, so if you’re a WordPress website owner, it’s easy to install and get running.
Thrive Leads has taken some of the best growth hacking and conversion optimization techniques and packed them into a WordPress plugin. This makes these otherwise esoteric tactics available to small- and medium-sized businesses everywhere. Let’s take a look at the list of features to find out more about Thrive Leads.
Thrive Leads Features
Much like OptinMonster, Thrive Leads has a set of templates that serve as a starting point for your forms. Each of these templates is professionally designed and optimized for conversion. The elements are easy to modify and move around the page once you’ve chosen a template to start with.
A large portion of website traffic portion has now moved to mobile. So it isn’t enough to have pages built for desktops. Thrive Leads allows you to create mobile-optimized content easily. Users have complete control over what mobile visitors see and how the mobile experience is overall.
Here are some of the other features at your disposal as a Thrive Leads user.
1. Opt-in Form Types
There are a few different kinds of opt-in forms available on Thrive Leads. Each of these caters to different use cases for list building efforts. There are the standard forms that are served up in the form of pop-ups, sticky bars, slide-in widgets, and so on. These different kinds of forms are easy to create and trigger based on different user actions.
2. Mobile Options
Thrive Leads gives you a wide range of design and functional options to choose from for your mobile forms. You can determine whether you want certain kinds of forms to show up on your mobile site. For example, a sticky bar may not be the best kind of form for an already crowded mobile UI. You can have this kind of form on your desktop site and remove it from your mobile site.
You can edit every aspect of your forms specifically for the mobile version. That means being able to change the font size, button position, and show or hide certain elements for mobile. This helps ensure a great experience for your mobile users.
Thrive Leads come with a few limited reporting and analytics features. You can find out things like which of your forms are generating the most leads and which pages and posts lead to the most sign-ups.
Now that we know what features are available with each of these products, let’s see how they compare.
Thrive Leads vs OptinMonster
We’ve seen that both of these products go beyond being just form building tools. They give you the features that you need to use your forms to generate leads and grow your business.
It’s clear from what we’ve seen that OptinMonster has the much more potent feature-set of these two products. Its long list of features covers everything from form creation to advanced audience retargeting to campaign analytics.
Thrive Leads also has additional features such as A/B testing and reports. However, they don’t quite compare with OptinMonster in terms of versatility and sheer power.
OptinMonster vs Thrive Leads – Implementation
Thrive Leads, as we saw earlier, is designed for WordPress. That means that you need to have a website that runs a self-hosted version of WordPress in order to use Thrive Leads. If you do, then you can easily download the plugin and activate it to start using the software.
OptinMonster has the edge over Thrive Leads in this department, too. And it’s easy to understand why. OptinMonster can be used on any kind of website, no matter what the underlying code base or content management system. On the other hand, only WordPress users can use Thrive Leads.
OptinMonster vs Thrive Leads – Pricing
Thrive Leads gives you two ways to use its product. The first is by purchasing licenses just for Thrive Leads. These cost $67 for one license, $97 for five licenses, and $147 for 15 licenses. All features are available no matter what kind of license you purchase.
The other way to access Thrive Leads is by becoming a Thrive Themes member. That costs $19 per month when you pay annually and gives you access to all of Thrive Themes’ themes and plugins.
OptinMonster starts at just $9 per month for its Basic plan. This gives you access to features like unlimited campaigns, page-level targeting, subscriber recognition, and basic reporting. It covers websites with up to 3,500 page views.
The list of features and number of page views that are supported go up with each plan. The Growth plan, which is the highest tier, lets you use OptinMonster on five different sites for as many as 250,000 page views. Follow-up campaigns, Adblock detection, behavior automation, and coupon wheel campaigns are some of the features exclusive to this package.
OptinMonster vs Thrive Leads – Final Thoughts
OptinMonster and Thrive Leads are both great software for those looking to pay special attention to their list building efforts. Either of these tools is an asset to a marketer’s arsenal.
If you have pit these two products against each other in your research, it becomes clear that OptinMonster is overall the better product. It has an array of features that go well beyond just creating lists. You can use it to retarget visitors and trigger messaging based on granular behaviors.
Thrive Leads may be an easier choice for those who use WordPress. The plugin is nifty and may be especially appealing to those who are already in the Thrive Themes ecosystem.
But then again, OptinMonster also works with WordPress websites. Overall, it is the better tool for anyone looking to supercharge their list building efforts.
Is OptinMonster worth it?
If you want to collect emails on your website, you don’t really have any other choice than using a lead generation tool to get the best conversion rates.
OptinMonster is a really solid lead generation tool and comes with many powerful features that help in building up your list easily and efficiently.
However, there are some minor problems with it that I would like to see rectified eventually such as the absence of a true drag-and-drop builder. It also has limited split testing capacity and there is no free trial available.
OptinMonster is also a cheaper choice when compared to solutions like LeadPages that are complete landing page builders.
If you want a cheap solution for lead generation that is focused only on making amazing opt-in forms and not full landing pages, OptinMonster is one of the best options out there currently in my opinion.