8 OptimizePress Alternatives Worth Using in 2024 [Free & Paid]

TLDR: If you’re in a hurry the Unbounce is the Best OptimizePress Alternative in 2024!

u/OneWhoDoubts: Used it for about six months and liked it, you can do a pretty good looking and effective landing page pretty quickly. Ended up switching to just editing templates, manly for the flexibility and at the time Unbounce was kind of expensive for my needs. Would definetily recomend it to someone how needs to deploy a good amount a landing pages without much hassel. It has useful features for analytics, conversion tracking, A/B testing and the support team is friendly and really helped me solve all my issues. 9/10 platform.

Click Here to Get 20% OFF Unbounce

OptimizePress is a WordPress page builder that helps in the creation of professional pages using its simple drag and drop interface. The platform is a staple for online businesses to create interactive pages to promote sales and interactive pages for their business.

OptimizePress has hundreds of pre-made templates that help in simplifying tasks and designing every layout. You can customize every aspect of the website using the platform. But the platform has grave limitations that can curtail your progress and experience. Don’t be worried; there are some great landing page builders that have some stand-out performance and features compared to OptimizePress. In this article, I have covered the best alternatives to the platform in the market.

Here are my top 3 picks if you are in a hurry:

1. Unbounce- Best OptimizePress Alternative in the Market
2. Leadpages- Landing Page Builder for Small and Medium-Size Businesses
3. ClickFunnels- Sales Funnel Builder Designed for Entrepreneurs

Why Choose OptimizePress Alternatives

OptimizePress is a great web tool that helps individuals and companies create high-converting landing pages, sales pages, launch funnels, membership gateways, and much more. However, the platform comes with a few drawbacks, which are listed below

1. The UI is slightly outdated compared to most recent platforms.
2. A proprietary save format can cause issues with some plugins.
3. The live editor takes a longer time to load. This may make certain plugins not to work properly, which would mean that you’ll have to remove the plugin and break some of the pages you have already created.
4. Customer support and service are not as responsive in comparison to other landing page builder tools.
5. Doesn’t offer a free trial to check its features.

If you are curious to know about OptimizePress alternatives, then we have you covered. Below we have mentioned the best alternatives to the platform.

Best OptimizePress Alternatives 2024

1. Unbounce- Best OptimizePress Alternative in the Market

Unbounce is a landing page builder designed to create beautiful, high-converting landing pages to run successful campaigns. The platform is user-friendly and easy for beginners to get going. You don’t need any developer to code these pages and convert more visitors into leads and later customers. Here, a drag and drop interface lets you create and design every aspect of the page without any hassle. Unbounce gives you good intelligence insights and helps improve your intuition and skills to ensure the best campaign performance every time.

Unbounce offers a great marketing experience, and to say it is just a landing page is incorrect. It comes with a range of features like popups and sticky bars to generate more users for your business. The platform is 100% responsive to both desktop and mobile devices. It has a highly driven team that shares unique and diverse core values in the service of the customers, making Unbounce one of the most popular and well-reputed landing page builders in the world.

What Redditors say about it

U/uzairkharawala- “I have been using Unbounce for 3 years now, and it is a great software with excellent support. It has no bugs and just works, and I’ve tried other software as well, but Unbounce is the best in the market”.

U/skelton- We have used Unbounce at my agency for hundreds of clients. It has done everything we have ever wanted it to do and integrated with everything we want”.

U/tsukihi3- “I’ve been using Unbounce for 2 years now in my company. I really like how easy it is to get things done with Unbounce, in contrast to the long internal process with our old CMS websites. I think this gets better with usage; however, the main point I have is due to its interface. It is getting better every time; however, you have to be careful about how you build your page or have trouble editing it later.

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Features

1. Drag and drop interface- Unbounce has an intuitive drag and drop builder that allows you to select from hundreds of blocks to create attractive landing pages. You can add texts, videos, popups, optin forms, custom HTML and other conversion-optimized widgets. All this is super easy, and you can rearrange the elements without requiring any technical or coding experience.

1. Dynamic text replacement- The feature is a real-time solution to help users add personalized content to the landing page, making use of different keyword parameters.
2. Popups and sticky bar- Unbounce has great lead generation features like popups and sticky bars that help capture leads and convert them into customers
3. A/B testing- The A/B testing feature allows you to compare what is working for your landing page. This will help you optimize different items and features to get the best performance. The platform allows you to easily set up A/B testing using a few features.
4. Real-time analytics- Unbounce comes with a wide range of reporting and statistics features to see how the landing page is performing. The feature has information about traffic, lead generation, conversions, views, and other metrics on your website.

Pricing

Unbounce will look like an expensive option, but it offers outstanding value for your business. The platform comes with four core plans- Launch plan ($99 per month), Optimize plan ($145 per month), Accelerate plan ($240 per month), and Concierge plan ($625 per month). If you purchase the annual plan, then you can get 25% free on all the plans. To test the platform, you can get a 14-day trial period for free, so you can take the software for a spin.

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2. Leadpages – Landing Page Builder for Small and Medium-Size Businesses

Leadpages is a popular landing page builder that is catered towards small businesses to connect with them efficiently with different audiences. It has the major features required for landing page builders that help create landing pages with ease. You can easily collect leads and convert them into sales and all this without having any qualifications or expertise.

Click to Try LeadPages For Free

Leadpages comes with a library of above 200 templates that can be customized with a drag and drop interface to build your landing page. One of the main selling points of the platform is its free library of themes available on every plan. This makes the entire process of designing your website without any hassle.

It comes with good customer support and has excellent split testing to see what is working for you. You can integrate with an array of apps or CRMs like WordPress. If you don’t use WordPress, it provides formatted HTML that you can copy and paste into the back end of your website.

What Redditors say about it

U/web_design- “You should check out Leadpages.com; it is a good landing page builder”

U/chrismcelroyseo- “To build your landing page, you can get a membership at leadpages.net. It is very simple to create landing pages there. The commentator was correct; there is a difference between landing pages and web pages. The people at leadpages.net provide great support, so if you have questions, they can help you with them. If you can use Word on PC, then you can build landing pages on leadpages.net”.

U/justforthis2222- “Leadpages is great. It is the one I ended up selecting and staying with after trying 3 different other ones”.

Features

1. Drag and drop builder- The intuitive drag and drop builder offered by Leadpages is really easy, and you can create landing pages really fast. You can customize every aspect of the page, giving superior flexibility out there, and there are no issues with lag.
2. Templates- Leadpages has a huge market of 130+ free templates to quickly create your landing pages. It also comes with a rich list of paid templates to create aesthetically looking pages. Each of these templates is mobile responsive, which makes it ideal for SEO.
3. A/B split testing- Easily spin up a new split test to see whether the versions of your landing pages work the best. This is important, as you can check various parameters and get a better grip on your landing page.
4. Tons of marketing integrations- Leadpages has integrations with an array of email marketing services, webinar software, CRM, payment gateways, etc. It also integrates with several website plugins, integrations, and much more.
5. Testing and analytics- It has dashboard analytics to check different metrics without having to shift other tabs. You can also test different metrics with Facebook Pixel, Google Analytics, and other tools.

Pricing

Leadpages offers two tiers of plans to get you going. The plans are the Standard plan ($49 per month, billed annually) and the Pro plan ($99 per month, billed annually). If you need more, then you can go for their Advanced plan, which comes with custom pricing and features to suit your business needs. Before committing to Leadpages, you can see how it works by signing up for its 14-free trial.

Click to Try LeadPages For Free

3. ClickFunnels – Sales Funnel Builder Designed for Entrepreneurs

ClickFunnels is a popular online sales funnel platform that is designed to scale businesses by attracting targeted leads. On the platform, you can easily create beautiful landing pages to automate the sales process from A to Z. The platform lets you create unlimited landing pages via campaign-specific features.

Whether you are planning to drive organic or paid traffic, you can easily send your audience to a spot that leads them to take specific action without the distractions of a traditional website. You can easily create professional pages without requiring any coding or technical expertise.

Click Here To Try ClickFunnels For Free

ClickFunnels allows you to build regular websites, landing pages, opt-in pages, and much more. You can easily build a versatile sales funnel having a large selection of customizable pre-designed templates. All this can be done with a few clicks of a button without any hassle. The platform has an excellent support team and supports A/B testing to get the best features and performance.

What Redditors say about it

U/red8reader- “Right, ClickFunnels is basically an easy landing page optimizer that connects buyers to sellers on the buyer journey rather quickly. This type of page could be built as a website too. If done right, it can work for any business. These ClickFunnels that you are familiar with have their customer, and they know what the customer needs to convert”.

U/bootstrapspecialist- “I have used ClickFunnels for many years, and I think it is an extremely valuable tool”.

u/finous “ClickFunnels is very simple and straightforward to set up, just like Legos. I have had some success using it with my Facebook ads”.

Features

1. Drag and drop builder- The tool allows the creation of professional-looking landing pages without requiring any technical expertise or coding skills. The editor allows you to create multiple pages within a few minutes. It comes with several pre-designed sales templates to do the heavy lifting of your business to create efficient sales funnels.
2. Upsells and downsells- ClickFunnels supports the upsell and downsell features, so you can get a higher price or offer a lower-priced product if the customer refuses to upsell. These features help increase your overall sales and profits.
3. Share Funnels- The feature is a unique offering offered by ClickFunnels to its users. You can share the entire funnel with users who can later duplicate and use it for their accounts. Everything can be cloned using it; however, integrations will not be copied with it.
4. Analytics and tracking tools- ClickFunnels allows users to keep track of sales and other metrics to get essential statistics. The feature allows you to check the performance via conversions, opt-ins, click-throughs, and much more.
5. Connect multiple domains- Users can connect multiple domains and subdomains to make the most of a single platform. You can purchase the domain from the platform’s dashboard or purchase it elsewhere.

Pricing

ClickFunnels is an online tool that comes with 3 plans for users. They are the Basic plan ($147 per month), the Pro plan ($197 per month), and the Funnel Hacker plan ($297 per month). The platform doesn’t come with a free plan but has a 14-day trial period to check what it offers.

Click Here To Try ClickFunnels For Free

4. Instapage – Well-Optimized Landing Page Builder

Instapage is an online tool to help you create landing pages without limits. The platform is hosted in the cloud and has everything you need to create and publish landing pages. Whether you already have a website or online presence, you can power your campaigns and turn the ad clicks into customers using its intuitive experimentation, reporting, optimization, and growth tools all in one place. There is no need for coding experience or design skills as they simplify the process of creating intuitive landing pages.

Click Here to try Instapage for free for 14 days

Instapage is designed for digital marketers and agencies to help them build lots of landing pages for different clients. It has a library of over 80 quality templates to create intuitive websites and landing pages. This means that you don’t have to start from scratch or require inspiration for your next landing page. The platform has powerful tools that help you optimize and track performance using visitor heatmaps, advanced analytics, and split-testing feature.

What Redditors say about it

U/10thgradelosers- “We’ve used Instapage for years, and it has been great. No tool will be perfect, and they will be missing a couple of features, but it’s hard to complain about the cost. Just go with the monthly plan and cancel it if you dislike it”.

U/TheVukB- “Don’t know your budget, but I would recommend Instapage. If you just want to do quick and fast landing pages, it’s super simple to set up and get started. A lot of other builders seem overly complicated and cluttered”.

U/SpicyAbsence- “Both do the same thing and pretty much. We use Instapage and love it. It is quick and flexible as well as feature-rich”.

Features

1. Landing page editor- The drag and drop landing page editor is its best feature that helps you start designing a landing page from scratch and customize every aspect with the editor. It is a very powerful feature of the platform, but at the same time, it is easy to use.
2. Instablocks- Instapage lets you create quite a number of landing pages for your online business. This feature allows you to save a lot of time when creating landing pages. In simple terms, these are custom elements that help you create, save and reuse different landing pages.
3. Selection of widgets- You can add a number of widgets to your landing page using Instapage. You can essentially add things like headlines, buttons, images, paragraphs, etc. Adding a widget is easy with a few clicks, and you have complete freedom to customize the widgets completely.
4. Collaboration- Instapage helps simplify the workflow of building pages between teams. It brands itself for marketing teams and agencies, which results in a number of helpful tools for collaboration. This means you can get more pages built, approved, and published faster.
5. Tracking and reporting- You have built-in analytics that helps you understand desired metrics about the traffic and other features, which are seen in the form of heat maps, graphs, etc. The platform also features A/B testing tools to quickly see what is working and not. You can easily optimize your landing pages for better results.

Pricing

Instapage comes with a simple pricing plan, and there are only 3 plans to select from. The Build plan is priced at $299 per month, but you can get a discount if you pay annually. The Convert plan gives you a complete customized solution based on your unique goals and business needs. The Ignite plan is designed to accelerate your campaign with a fully managed service.

Click Here to try Instapage for free for 14 days

5. Landingi – Landing Page Builder Designed for Conversions

Landingi is a fully-featured digital marketing solution and is known for its hassle-free landing page builder. It has a modern interface that helps build and optimize your landing pages for high conversions.

The drag and drop builder is packed with an array of tools that are designed keeping beginners and individuals with low technical skills in mind who prioritize the creation of landing pages. The builder has full control over your online campaigns, from creating pages to lead management and conversion.

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The platform has above 400+ themes available, which are suited for different industries having a range of goals. This means you don’t have to start from scratch and have a starting point for creating a beautiful landing page. The company also integrates with marketing software to help leverage your efforts further.

What Redditors say about it

u/gskrypka- “There are lots of them, and I use Landingi as I am working in Poland. Several builders don’t support Polish localization well”.

U/ekorba- “I’ve used all LP builders, and Landingi is by far the most user-friendly. You don’t have to make separate versions for mobile and desktop devices”.

U/KoseKayAce- “Recently, I found Landingi- a landing page builder designed for non-programmers, which is super friendly and allows you to create landing pages without having any coding skills. Thanks to 200+ ready-to-use templates that are created by Landingi’s designers, you will get a landing page quickly and effortlessly as possible”.

Features

1. Page builder- Landingi has an intuitive drag and builder to build landing pages. You can customize every aspect of the page to suit your requirements or brand specifications.
2. PageInsider- It is an exclusive AI technology designed to optimize your landing pages to get higher conversion rates. There is also a heatmap generator called SmartMaps that uses predictive eye technology using deep learning.
3. Popup builder- A popup is a versatile feature that helps gather leads and convert them. The popup builder is designed with over 50 templates designed to meet specific requirements.
4. Funnel builder- You can combine the landing pages to create conversion funnels. You can create these funnels to manage and track your funnel performance. Here, you have to use your analytical skills to collect data from landing pages and analyze the funnel conversion rates.
5. Reporting and tracking- Landingi allows you to compare different versions of landing pages to see what is best converting. The platform comes with basic built-in analytics on the dashboard. However, if you want advanced features, then you can integrate with Google Analytics, Kissmertrics, etc.

Pricing

Landingi comes with 3 plans to get you going. The Free plan is a test drive to see how the platform functions. The paid plans are the Professional plan ($49 per month) and the Agency plan ($149 per month). All the paid plans come with a 14-day free trial, where you can take the platform for a test drive.

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6. Thrive Architect – Landing Page Builder for WordPress

Thrive Architect is a visual page builder plugin designed for WordPress that allows for the creation of visually appealing, conversion-focused pages. The builder lets you build pages as fast as possible utilizing its drag and drop editor, so you don’t fiddle out endless hours around CSS and HTML.

Click Here To Get The Thrive Membership

Thrive Architect has a range of templates perfect for create landing and sales pages that convert. The platform gives you complete flexibility while customizing your design. They have an excellent user interface that is swift and feels fluid compared to some other plugins on WordPress. Thrive Architect gives you the ability to include dynamic animations, actions on the pages, hover effects, and much more.

The plugin brings regular updates and functions to new landing pages to always stay updated with WordPress. It integrates with major email marketing software, so you can use Thrive Architect to grow your list by creating landing pages using opt-in forms and connecting them through an email or webinar service provider.

What Redditors say about it

U/mcclintockkyle- “I love Thrive Themes and have converted to Thrive Architect, which is also very simple to migrate over from. The good is that it is a super easy drag and drop system to use. I have had great success on the platform creating nice pages, testimonial and it’s super beneficial. That bad is its support system as it operates on request tickets. All in all, it is a good platform, and I recommend it”.

U/stjduke- “Thrive Architect is easy to use, but not suited for a large community. It is a great platform, but slightly lacks in support”.

U/ryanthejenks- “I have been using Thrive for years, and I absolutely love it”.

Features

1. Drag and drop editing- Thrive Architect is a popular drag and drop builder plugin that helps you take control of the design of your site. Here, you can customize every element or aspect of the page to suit your requirements.
2. Inline editing- A notable highlight of Thrive Architect interface comes with its inline text editing. The feature allows you to edit the text by simply clicking on the text area and typing it into the page design. This is great to save properties, and it’s definitely worth having.
3. Plugin updates- Thrive Architect helps eliminate any bugs and introduces new features by rolling out constant updates. These updates are rolled every week to always stay ahead of malware or any other issues.
4. Responsive mobile designs- Thrive Architect helps create responsive, mobile-friendly pages. You can also preview pages from a range of viewpoints and see how they will look on different screens. Here, you can set the visibility of elements based on the device accessing the page.
5. Landing page templates- There are over 300 page templates that can be easily edited in the Thrive Architect library. This gives you plenty of options to publish them straight away without any hassle.

Pricing

Thrive Architect comes with 3 plans to install it on your website. The plans include a Single License plan ($67), 5 License Packs ($97), and 15 Licence Packs ($147). All of them come with lifetime updates. You can purchase the Thrive Suite Qtly plan for $299 per year to get a range of 9 WordPress plugins alongside Thrive Architect plugin.

Click Here To Get The Thrive Membership

7. Kartra – All-in-one Marketing Software Suite

Kartra is simply an all-in-one business and marketing operation tool that allows you to run your business in a single tool while maximizing profitability using pre-built funnel campaigns. With the platform, you can simplify running a business, cut hours of management, and reduce costs, while still providing a higher level of functionality across each tool. I can say that Kartra isn’t exceptional at anything, but it is the only tool that delivers everything at an acceptable level.

Click Here To Try Kartra For Free

Karta has a great library of templates that can be custom designed to build aesthetic landing pages. These pages help convert leads into customers to improve your sales. It comes with A/B testing tools and good support features to get you going on your venture.

What Redditors say about it

U/Impressive-Tax3422- “Kartra is a popular all-in-one platform that allows you to create and manage your online business. This includes website creation, email marketing, course creation, and much more”.

U/cloudytimes159- “Other websites are difficult to use, maddening actually. We have now switched to Kartra”.

U/Devilery- “Kartra! Every feature you need is already in-built. Source. I built a site/funnel for an ex-Google employee helping new graduates get hired in big tech”.

Features

1. Block editing and pop-ups- The block editor is intuitive and easy. Here each section is arranged in different blocks like headers, footers, images, columns, etc. This can be customizable in an array of sections. You can also set pop-ups for your pages to show advertisements or promote products on your website.
2. Email automation- The email automation customization that comes with Kartra is amazing. The platform lets users set up automated email sequences to help segment their customers based on actions and other tools through tagging. It also comes with premium-quality templates which are easily customizable.
3. Interactive video hosting- Kartra has in-built video hosting capabilities that help keep your users on your site instead of bouncing away to YouTube and other platforms.
4. Deep analytics- Each feature on Kartra comes with in-depth analytics that gives you a clear picture of how your prospects are interacting with your campaign or assets.
5. Tutorials and support- Karta comes with a ton of functionality due to its top-notch support and tutorials. Every tool comes with in-context tooltips, overlays, and tutorials to help you get going step-by-step.

Pricing

Kartra is an excellent value for the features and benefits it offers. It has 4 plans which contain every tool you need to run a business along with a host of integration, customization and marketing training, and so on. The plans include- the Starter plan ($79 per month), Silver plan ($149 per month), Gold plan ($229 per month), and Platinum plan ($379 per month). You can try the platform for 14 days to check out its features.

Click Here To Try Kartra 14-day Trial For $1

8. Elementor – Fast WordPress Page Builder

Elementor is a popular drag and drop builder that helps create versatile landing pages. The platform has a beautiful interface with advanced customizable options and a manageable learning curve for both the free and paid version. It doesn’t require any HTML or coding skills, as everything can be done using a user-friendly interface.

Click Here to Get Elementor Pro

Elementor works on the front end of the website, which shows the outcome of the work right away visually. It works with all WordPress themes, so you can keep the current design and get all the goodies that come with the platform. Further, the company rolls out frequent updates and bug fixes to always stay ahead of the curve. Despite the stiff competition in the space, it is a popular visual page builder for WordPress and is continuing to grow at a rapid pace.

What Redditors say about it

U/Carlfm- “I’ve been using Elementor since it came out and built over 200 websites on it. As a piece of advice goes to their posts and functionalities. That is where you can soak the potential of Elementor’s widgets. As for WordPress- which has been using it for 10 years. Lovehate forever. It really becomes secondary if you stick to the basic website designs with Elementor and don’t get some features. Eventually, you will figure out when you need it or not. Stick to Hello Elementor as a theme”.

U/bombadil1564- “My wife has built several WordPress sites. The ease that Elementor, especially the Pro, allows creating beautiful sites quickly unlike anything else. She barely needs any CSS customizations now”.

U/GoTeamScotch- “I’ve been using Elementor for 3 years, and there is plenty of features I’m not using to their full potential. I think it strikes a good balance between user friendly and being powerful enough to get things done. It has a slight learning curve, and it shouldn’t be too challenging. If you are coming from WIX or Squarespace, then it can be a bit complicated; however, it is very powerful”.

Features

1. Pre-made templates- Elementor comes with over 150 free templates with 300+ paid pro templates. Even though Elementor’s design capabilities are impressive, these templates allow you to design the body of the landing page without having to start from scratch. The drag and drop editor lets you customize every aspect of the templates without any issues.
2. Global widgets- There are thousands of widgets that you can create using Elementor. Once you have created them and want to use them in the future, you can go to the global library and input them where you need them.
3. Popup builder- Elementor has recently rolled up its popup builder on its Pro version. The builder allows you to create popups that would show up and make users interested in your products.
4. Responsiveness- Elementor is responsive by default, and you can design it automatically to adapt to different screen sizes. You can preview the site live with the touch of a button.
5. Community support- Elementor doesn’t have a live chat feature, but there is a huge community of people using the platform. Here, you can resolve all your issues taking help from the people in this community.

Pricing

Elementor core page builder plugin is free. But if you want, then you can go for 3 pro models to get premium performance. This includes the Essential plan ($59 per year), Expert plan ($199 per year), and Agency plan ($399 per year).

Click Here to Get Elementor Pro

What is the Best OptimizePress Alternative?

In this article, we have detailed the best OptimizePress alternatives and their competitors to help you find the best landing page builder tools. The landing pages make your work quick and easy, as you don’t need to create a website from scratch. Just utilize a template and edit content accordingly.

After looking at all the alternatives, you can say that Unbounce is the clear winner, with Leadpages a close second. This is because they offer all the features offered by OptimizePress and a few other extras to get professional out of the box designs. However, it is important to select a platform that suits all your requirements and helps you get more leads and better conversion.