TL;DR If you’re in a hurry, here’s a list of all Moz Alternatives that I will be discussing in this article.
Best Paid (& Freemium) Moz Alternatives in 2020:
- SEMrush: Best in house SEO tool
- Mangools: Best Budget Option (has Majestic/Moz data)
- Ahrefs: Best Moz alternative if you need good backlinks analysis
- SERP stat: Affordable all-in-one SEO tool
Best Free Moz Alternatives in 2020:
- Google Search Console: reliable internal data analysis
- Buzz Sumo: Good for social media signals
- UberSuggest: Top Free KW & Competitor research tool
- Keywords Everywhere: Keyword everywhere (just as the name say)
- Keyword shitter: LSIs and related keywords
Moz is such a popular tool that most SEO getting started actually believe that “DA” aka Domain Authority isn’t a vanity metric and it’s something Google keeps tracks off.
The Moz Open Site Explorer used to be the most popular used by SEO. However, in 2018 the updated version of OSE, the link explorer began is only available for Moz Pro users. A free account of Moz lets you do 10 link queries a month. That’s crazy!
So, should you cave in and sign up for Moz Pro?
Hell no! Moz Pro starts at $99/month ($79 if paid yearly). Having used literally every SEO tool on this list, if I had to pick one tool to invest in Moz would be pretty low on the list.
The Moz link explorer is honestly nothing compared to Ahrefs in terms of links and functionality!
Based on my research and experience of the big players ie Moz vs Ahrefs vs SEMrush.
- Keyword Research: SEMrush > Ahrefs > Moz
- Backlinks: Ahrefs > Moz > SEMrush
Based on the above criteria, if you go on any SEO forum you’ll see SEMrush and Ahrefs mentioned most often as “the one tool” to invest in.
However, since the high cost of tools like Moz, SEMrush, and Ahrefs might not fit everyone’s budget, I’ve also included budget alternatives to Moz below 🙂
Comparison Table: Best Moz Alternatives 2020
|Free Version||Yes (limited)||No||No||No|
|Free Trial||7 days||10 days||$7/7days||No|
|Link||Read More||Read More||Read More||Read More|
Best Paid (& Freemium) Moz Alternatives
1. SEMrush – Best Moz Alternative
SEMrush is a complete all-in-one SEO tool, and if you can only afford to invest in one tool I’d recommend going with SEMrush.
While Moz hasn’t changed much in the past couple of year. SEMrush is always at the cutting edge of online marketing. If you read my SEMrush review, you would know that SEMrush made my SEO career possible.
SEMrush does allow you to keyword research with one of the best keyword datasets in the SEO world, rank tracking, site audit and so much more!
They also allow you to do competitor research on any of your competitors and see all their rankings positions!
SEMrush also makes it super easy to find other competitors in your niche along with topics that you can target and rank for. You can also try it without committing by signing up for the SEMrush free trial!
All SEMrush plans include:
- Site Audit
- On-Page SEO Checker
- Social Media Tracker
- Backlink Audit
- Brand Monitoring
- Content Audit
- Keyword Research
- SEO Content Template
- Gap Analysis
- Topic Research
- Log File Analyzer
- …and so much more!
When it comes to backlink analysis however, SEMrush isn’t as good as Ahrefs for that matter, which are more backlink focused.
Also, you can only white-label your reports if you pay over $400/month making SEMrush not the best for small agencies to send their keyword or backlinks reports.
SEMrush starts at $99.95/month, the Business plan (with the white labeling included) starts at $399.95.
When it comes to just “backlink analysis” SEMrush is definitely more expensive than most tools and that because it’s not meant to be used just for backlink analysis. It can be used for everything from keyword research to keeping track of your guest posts.
If you run a business or are a solopreneur and looking to buy just one tool for your in house SEO, I’d recommend going for SEMrush, that’s the tool we used at Foundr for all our SEO efforts.
2. Mangools – Best Budget Moz Alternative
If you are looking for a budget alternative to Moz, Mangools is definitely the best tool you’re going to find that’s the greatest value for the money. (In fact, you can actually get the Moz data with Mangools)
The Mangools Suite is composed of 5 different SEO tools
- KwFinder: A keyword research tool that makes it easy to find low hanging fruit and low competition keywords
- SerpChecker: A SERP analysis tool that helps you find the weak spots of your competitors.
- SerpWatcher: A simple to use SERP and rank tracking tool that makes other complicated tools look like they’re from the 80s
- LinkMiner: A great backlink analysis tool with a huge backlink database.
- SiteProfiler: An SEO analysis tool with all the essential SEO metrics.
Mangools is honestly the best tool for the first time blogger who finds the $100/month cost of SEMrush to be too high. Also in my experience, the Mangools is actually better than SEMrush when it comes to backlinks.
And that’s not all! Link Miner uses the Majestic SEO API data which means you can get all the information such as Citation Flow and Trust Flow (Their SiteProfiler tools also gives you Domain Authority and Page Authority data from Moz) without you having to buy those tools!
The Agency plan of Mangools is cheaper than the base plan of Moz Pro
The king of kings in backlink analysis! Ahrefs is the best alternative to Moz if the price isn’t a concern and backlinks are your main priority eg, if you are doing mass outreach, a guest post-campaign, etc.
Ahrefs beats Moz on almost all fronts making it a no brainer if you want great backlink analysis and an all-in-one SEO tools in one single purchase.
However, if you’re on a budget, Ahrefs is a little overboard in terms of functionality and the pricing as well!
Ahrefs’s trial cost $7, while many of its competitors offer free trials.
Also, the cheapest plan starts at $99 month, i.e., which is over $1200 a year just like SEMrush! That might be a little out of budget for most beginners which is why Mangools is a better choice for someone starting out!
Simply click on the link below to take you to Ahrefs trial:
Serpstat is another great keyword research tool that was founded in 2013. Since then, it has evolved into full-fledged SEO and PPC analysis product with a great user-friendly interface. For this reason, many SEO experts opt for Serpstate over Moz.
Here is a list of highlights of Serp Stat
- Website Analysis
- Keyword Research
- Backlink Analysis
- Rank Tracker
- Site Audit
Moz Vs. Serpstat: What’s better?
SerpStat has an extremely clean UI with simple-to-understand reports and excellent support (responds every 5 mins).
Moreover, Serpstat has a slightly better backlink report system as compared to Moz and has thus proven to be better at reporting SEO analytics.
Additionally, SerpStat has more affordable plans that start at $55 per month that make it a desirable option over Moz.
So, in this case, I would actually go for SerpStat!
How much does Serpstat cost?
Unlike other SEO tools, Serpstat has an affordable pricing plan that makes it an attractive Moz alternative.
Serpstat comes in four pricing plans:
- Lite: lowest queries suitable for beginner webmasters
- Standard: Suitable for beginner SEO freelancers
- Advanced: Suitable for SEO enthusiasts and small digital marketing agencies
- Enterprise: Suitable for big digital marketing agencies and popular websites
Best Free Moz Alternatives
Now, apart from excellent sites like Mangools, I wanted to share a few more recommendations for those beginners with little to no budget for these tools.
Most of these tools are very very limited in what you can do!
Anyways, here the list of free Moz alternatives:
1. Google Search Console
If you want to check your own backlinks and keywords then look no further than GSC ie Google Search console! It’s easily the #1 SEO tool on the market. Why? Because it’s a must-have for your website!
The only downside? You can only get data on your own website making it absolutely useless in terms of competitor research or even to understand the value of your own backlinks and keywords.
Some of its key features include:
- Detailed page reports
- Impression reports
- Coverage errors
- URL inspection
Note: You need to integrate Google search console with your website to use it.
2. Buzz Sumo
Buzz Sumo is a unique content marketing tool that is used to analyze what content performs best for any topic or competition. This tool is best used to find a popular content idea in comparison to organic keywords.
Some of its key features include:
- Content analyzer
- Facebook Analyzer question Analyzer
- Trend analysis
- Backlink analysis
Uber Suggest is another great keyword research tool that recently got acquired by Neil Patel. It provides extensive keyword reports and features an extremely user-friendly interstate that makes it easy for most beginners to use.
Neil Patel also has a backlink analyzer on his website at NeilPatel.com/backlinks that gives some basic information on your backlinks
It’s not very in-depth by it does do the job pretty well for a free tool and while many people hate on Neil Patel for his shady marketing tactics, I actually think this tool is really helpful for many beginners.
Ps. I would recommend you ignore the “domain score” as it’s not as accurate as metrics like DR or trust score.
So what’s the best Moz alternative?
In my opinion, there are some decent pretty good Moz alternatives. For example, SEMrush is one of the best tools you can get if you can afford to!
Click The Button below and sign up for 7 days of SEMrush for FREE!
As a recap, here are my recommendations and what they’re best used for:
- SEMrush: Best In-house SEO tool for your content team
- Mangools: Afforbale All-in-one SEO tools for first-time bloggers and businesses on a budget
- Ahrefs: Best tool if backlinks are your #1 priority!
So, I highly recommend to not go for free SEO tools and spend a bit to get your hands on Mangools or SEmrush!
Do let me know in the comments below, if you have any questions with regards to Moz and its alternatives, I’ll make sure to help you out.