MailChimp is one of the most popular email marketing tools out there! In fact, it’s the first email marketing tools I used where I built my first email list on my travel blog mainly due to the fact that it has a free plan (and were one of the first email marketing companies to offer automation features on their free account!)
Before I dive into how to set up automation in Mailchimp, let me share a few reasons why you should stay away from MailChimp.
- Automation: While MailChimp was one of the first people in the email marketing to have basic automation even for free users, their more complex automation isn’t as good or even as easy to use as their competitors. If you are growing startup you may find Mailchimp limiting in its automation features.
- List Management: MailChimp makes it super hard to deal with duplicate subscribers that may exist on multiple lists. MailChimp is a “list-based” email marketing tool where everything is based around the list which can get a little complicated as your business grows.
- Shopify: MailChimp for Shopify app is no longer available, but we have several third-party integrations that can help you connect your accounts to Shopify.While their workaround with third-party integration like ShopSync, Zapier, and Automate.io, they obviously don’t work as good as having a native integration.
But most importantly;
MailChimp got popular for the simple fact that they offer a free plan that allows you to have an email list of up to 2000 people.
However, the moment you leave the free plan and start paying for MailChimp either because you need more features or your email list has grown you’ll quickly realize that MailChimp is pretty fucking expensive.
For example, let’s say you’re on paid plans with both MailChimp and Mailerlite For a list of 5000 people
- MailChimp Standard costs $75/month
- Mailerlite costs $21/month
That’s a massive difference! The moment you start paying MailChimp is actually 3x more expensive than Mailerlite!
So, if you’re going to have less than 2000 people on your list and never paying for Mailchimp then it might be an alright choice.
However, if you are planning on growing your subscribers than I’d recommend going to Mailerlite.
You get automation on all of MailerLite plans including the free plans just like Mailchimp, and as your business grows, MailerLite will grow with your business. MailerLite has all the automation features that Mailchimp has along with more advanced features like, Advanced Segmentation, Interest Groups (Tagging), Auto Resend, Deliver by Time Zone on all paid plans
MailerLite also has many premium features like A/B testing on their Free Plan!
How To Setup Free MailChimp Autoresponders & Automation
1. Create A MailChimp Account
If you don’t have a MailChimp account as I mentioned above, I recommend rethink your choice and read my article on MailChimp vs Mailerlite if you need more convincing. Having used every email marketing tool from Hubspot to cheaper stuff like Mailchimp, I would recommend you pick MailerLite over Mailchimp.
However, since this is an article on how to set up an autoresponder in Mailchimp if you are adamant on sticking to MailChimp. Go to Mailchimp.com and create a free account. As usual, you’ll have to go through the process of verifying your email, etc.
For this tutorial, I’ll be using an old account I had for a first travel blog that I haven’t used since 2016.
2. Create a Campaign
Once you’re on the campaign page, you’ll have the “Create a Campaign”, in the popup that shows up click “Automated email”.
You’ll be taken to a page that allows you to select the type of automation that you want to build a campaign around. For this example, I’ll create an automated welcome post!
So, you select “Welcome new subscribers” and you’ll be taken to this page where you can select which audience you want to send the emails to. Once select click “begin”
3. Design your email
After click “begin”. You’ll be taken to the following page where you have the ability to changes the following.
- Delay and Receipts: Who is the email sent to and when. Eg. Right after they join your email list or the next day etc.
- From: The email you want to be displayed as the “from” email.
- The subject line and message contents
To edit the message click “Edit Design” to use Mailchimp’s drag and drop editor to create the email want to send to your audience.
Once you’re done, click “Start Sending”
Tada, that’s it!
Email Automation doesn’t have to be complicated. However, MailChimp isn’t a strong tool for complex automation eg. Funnels etc.
Having a visual editor like the one below for MailerLite can make it super easy to manage automation at scale!
Mailerlite comes built-in with a super-intuitive automation editor enables anyone to build a new workflow within minutes. Their dynamic automation features give you the flexibility to create your workflow exactly as you need it to be.