Landing pages are standalone or single web pages that are created for specific marketing or advertising campaigns. These are the pages where a visitor “lands” when they click on the links on marketing emails, Google ads, Twitter links, and other sources.
What makes landing pages different from full-fledged websites is that they are designed with a single goal or purpose which is referred to as the call to action (CTA) such as getting the visitor to sign up or opt-in for something.
Landing pages are instrumental when it comes to increasing the conversion rate of your campaigns and lowering the cost of acquisition.
Leadpages is an online website builder that allows you to create landing pages effortlessly without the need for any web development or coding skills at all! In this review, you will find everything you need to know about using Leadpages to create epic landing pages that look great and also convert well!
Why use Leadpages?
Not a long time ago, if you were an entrepreneur or a small business owner and wanted to create a landing page for your marketing campaign, you would have no other option but to have a number of meetings with your web development service provider.
You will have to go over the design that you want, over what the objective is and then after a few weeks, your landing page will finally be ready to go live online.
These days, it is possible to create a landing page literally within minutes if you know what you want. This is made possible by tools like Leadpages that are modern website builders with a drag and drop interface that makes it extremely easy to use. Let’s take a look at some of the core features of Leadpages.
The landing page creator of Leadpages is what you use to actually build your landing pages. The page creator in Leadpages comes with the following features:
1. Easy Drag-and-Drop Editor
Creating a great landing page is super easy on Leadpages due to its drag-and-drop editor. The Leadpages editor is very intuitive and user-friendly and anyone can very quickly learn how to use it to create beautiful pages that convert well.
2. 200+ Ready-to-Go Templates
Leadpages comes with a number of ready-to-go templates that you can use for your landing pages. With these templates, you don’t really need to have design skills to make your landing pages look great.
3. Easy Integration with Other Marketing Tools
Leadpages easily integrates with other marketing tools like email marketing tools, webinar tools, content management systems, and more.
4. Free Hosting for Landing Pages
When you use Leadpages to create a landing page, you don’t have to worry about hosting it as Leadpages takes care of the hosting for you. Of course, you can still connect your domain name to the landing page.
5. A / B Testing
A / B Testing, or split testing, is basically serving different versions of a landing page to figure out which one performs the best. With Leadpages, A / B Testing is incredibly easy which ensures you always get the most optimized landing page for your campaign.
While the above features help you in creating an awesome landing page for your campaigns, here are some of the tools that help you with capturing the leads for the campaigns:
- Leadlinks: Leadlinks allows people to sign up for your email list or webinar with just a single click. Once the prospect clicks on the link, they are converted and added to your email list or webinar.
- Leadboxes: These are custom pop-up forms that are displayed based on user actions or automatically and work great if you want to create an effective two-step opt-in process for your marketing campaign.
- Leaddigits: Leaddigits allow your prospective leads to opt-in using their phone numbers and automated text messages.
How to create a landing page with Leadpages?
Now that we have a brief idea of how the features Leadpages has, I’ll quickly guide you through the process of creating a landing page on Leadpages. The entire process can be completed within 10-15 minutes if you already know what you want. Once you’ve created an account and logged in, all you have to do is click on the “Create New Leadpage” button on the top right corner and you’re all set to get started!
1. Using the drag-and-drop editor
When you’re starting to create a new landing page on Leadpages, you have two options – you can either use the new drag-and-drop editor or use the older “Standard” editor. It is highly recommended to use the drag-and-drop editor instead of the older one as the new editor is much easier to use and superior in almost every way than the “Standard” editor.
After that, you have the option of either starting with a blank canvas or choose a ready-to-go template from the extensive template library. Again, while using a blank canvas can be useful in some cases, it is recommended to use a ready-to-go template.
The drag-and-drop editor in Leadpages is very similar to the drag-and-drop editor you find in WordPress. On the right side, there is a live preview of the page and on the left side you have a menu with the different tools you can use to modify the look, feel, and functionality of your page.
Here are some of the important options you’ll find on the left side of the editor –
- Page Styles – On this tab, you’ll find different options to change the style of the landing page such as the font, colors, backgrounds, and more.
- Page Layout – On this tab, you’ll find options that relate to the overall grid layout of the landing page.
- Page Tracking – Here you can set up settings that relate to the SEO aspects of your page such as Meta Title and you’ll also find options that help you in setting up tracking by Google Analytics, Facebook Pixel, etc.
- Widgets – Lastly, Widgets are basically small specific parts that you use on the landing page. Some examples of widgets are an opt-in form or a button.
The landing page editor is pretty easy-to-use and very flexible. You can move elements, rearrange and resize just by dragging and dropping them. What makes it really useful is that there is absolutely no coding involved which means even if you don’t have any technical web development skills, you can still churn out great looking landing pages using the editor.
2. CTA Button Widget
The call-to-action, or the CTA, is the most important part of any landing page. The entire objective of creating a landing page is to get as many visitors to click on the CTA so it is natural to include a dedicated section to the button widget of Leadpages that you’ll use to create the CTA for the landing page.
The button widget of Leadpages comes with many options that allow you to customize it as you see fit. Some of the common options include changing the font, font size, and color which is pretty self-explanatory.
You also have the option of choosing from a wide range of styles when it comes to the button – such as square, rounded, circular, etc. All of these styles are pre-set which means you don’t have to mess with a lot of settings to get the desired look you want which is petty helpful.
Lastly, there is the option of creating a hyperlink for the button. Leadpages enables you to choose from multiple options when it comes to the hyperlink of the button too. You can use a normal URL as the hyperlink but you also use make the button link to another Leadpage that you’ve created or a Leadbox.
Leadboxes, as mentioned earlier, are custom pop-up boxes where the visitor can opt-in or sign-up. This allows you to create a two-step opt-in process which is proven to be very effective in increasing your conversion rate. Instead of providing all the details on the landing page itself, you put a lot of them on the Leadbox instead which creates a better user experience for the visitor and increases your chances of converting them.
3. The Form Widget
If you’re asking the visitor to opt-in, you will have to use a form. Leadpage comes with a Form Widget that is very flexible and creating fully customized forms on Leadpages is made as easy as possible.
The Form Widget allows you to create custom form fields, integrate the form with your email marketing tools or webinar tools, and also allows you to dictate what happens after the visitor has submitted the form. After the visitor has submitted the form you can choose from the following three options on Leadpages:
- They remain on the landing page.
- They are redirected to another page which in most cases is a thank you page.
- They get a file sent to their email.
The last option is particularly useful as you can create powerful lead magnets using it.
4. The Payments and Checkout Widget
The Payments and Checkout Widget in Leadpages is a new addition to Leadpages. Through Stripe, you can accept payments and also deliver digital products to your visitors using the payments and checkout widget.
This is particularly useful because you can sell things like ebooks, tickets to events, and almost any kind of digital or physical product right from your Leadpage itself!
5. Responsive Preview
Mobile traffic is huge in 2020 and you’re probably expecting a lot of traffic on your landing page to be mobile. In this case, it is important to ensure that your landing page looks great on mobile too.
While Leadpages ensures that your landing pages are responsive and you can see a mobile preview of how your landing page will look but it doesn’t let you edit the page in this mode and only shows a preview. Other landing page builders such as Instapage also allow you to edit the mobile version of your site so this is something that Leadpages can improve.
Once you’ve created your landing page and are happy with it, the last step is to publish it! Once you click on the publish button, the landing page is published but with a Leadpages subdomain. However, if you want your landing page to look professional, it is not recommended to use a Leadpages subdomain obviously.
Leadpages allows you to easily integrate the page into your own website and use your own domain too with many options such as the dynamic HTML option.
If you’re a WordPress user, you can use the dedicated WordPress plugin which allows you to import the landing page with just a few clicks. With the dedicated WordPress plugin, you also have the option of using the landing page as a welcome gate for your site and also cache it to improve the loading time and performance.
A / B Testing in Leadpages
A / B Testing, or split testing, is pretty important when it comes to optimizing your landing page and ensuring it has the best conversion rate for your visitors. If you’re not familiar with A / B testing, the idea is basically to show different versions of your landing pages to different visitors with the intention of figuring out which version performs the best overall.
It is very easy to set up A / B testing in Leadpages. Once you’ve created and published your landing page, all you have to do is click on the “Create New Split Test” button. You’ll be redirected to a page where you can select the landing page that’ll serve as the “control” and then create different variations of the control page. These variations can be simple tweaks or a completely different design, it’s up to you how you want to do it.
You can also decide the traffic distribution for the different variants. For example, you can set it up so 40% of your traffic sees the control page while 60% of the traffic sees another variation. This is a great feature that allows you to optimize your testing process in a very easy way.
Ideally, you want to integrate Leadpages with powerful third-party analytic tools like Google Analytics to track how your landing pages are performing. Fortunately, Leadpages makes it really easy to integrate with most of the third party analytic tools used today.
If you want a quick look at statistics like the amount of traffic your landing pages are getting or the conversion rate on your landing pages, there is also an analytics tab provided in Leadpages that can help you with that.
Even though most people do not use the analytics tab to track their pages, it is still a nice add-on feature that can be helpful in some situations.
Can you build your entire website with Leadpages?
The short answer is yes, it is possible to build an entire website too using Leadpages. Essentially, you can use the drag-and-drop editor of Leadpages to create entire websites, much like other drag-and-drop website building services like Wix.
The process of building an entire website with Leadpages is the same as the process of using Leadpages to build landing pages and you have access to all the templates and widgets that come with Leadpages like Leadboxes, etc.
We already went through the process of creating a Leadbox for your landing page in this article but in this section, we’re going to take a deeper look at this feature and what you can do with it.
Leadboxes can be created using the drag-and-drop editor and you can set it up to trigger based on different events such as:
- Button, image, or plain-text link
- Timed pop-up
- Exit-intent pop-up
Once you have created a Leadbox, you can also use it on pages that are not a landing page such as any WordPress post or page on your website. This allows you to use the two-step opt-in process on any page or post on your website which can be a great way of boosting the conversion rate of your campaigns.
Alertbars are basically responsive bars that can be created in Leadpages and used on your landing pages or any page in your WordPress site. Alertbars are great for promoting offers, growing your mail list, and to increase signups for things like webinars or your email marketing list. Leadpages provide a number of templates that you can use to create an alert bar and quickly customize it to meet your needs.
While Leadpages does offer analytics for alertbars, you cannot use split testing with alert bars which is something that Leadpages can implement in the future.
Leadlinks and Leaddigits Review
Leadlinks and Leaddigits are two of the smaller features of Leadpages but they can add a lot of value if you use them efficiently. Here’s an in-depth breakdown of the two features:
- Leadlinks: Leadlinks are basically links that can be used to get people to directly sign up for your campaign without the need to navigate through the landing page. You can send Leadlinks directly to your prospects in emails or use them in social media ads or google ads to get people to quickly sign up with just one single click.
- Leaddigits: Leaddigits allow people to sign up for your campaigns using text messages. While most people do not use Leaddigits significantly, it is still a cool pretty cool feature that has legitimate value too.
Leadpages offers three plans ranging from $25 per month to $199 per month that you can buy and offers a 14-day free trial for all of them. Some of the common features that are common in all of the plans are the following:
- Landing pages, alert bars, and Leadboxes.
- Unlimited Traffic and Leads.
- A free custom domain (only for annual purchases).
- Free hosting.
- 200+ templates that are mobile responsive.
- Lead notifications.
Here’s a more detailed breakdown of the different plans:
- Standard ($25 per month billed annually / $37 per month billed monthly) – On the standard plan, you can only make 1 landing page and get all the common features listed above. It is a good plan if you’re just trying out the service or want to use it on a one-time basis for a specific campaign.
- Pro ($48 per month billed annually / $79 per month billed monthly) – On the pro plan, you can make up to 3 landing pages and you get all the common features that are listed above. Some additional features that come with the Pro plans include online sales and payments via stripe, unlimited split testing, email trigger links, and 10 Opt-in Text Campaigns.
- Advanced ($199 per month billed annually / $321 per month billed monthly) – On the advanced plan, you get all the features that come with the Pro plan and you can create up to 50 landing pages. Additional features include advanced integrations and 50 extra Opt-in text campaigns. If you buy the advanced plan, you can also divide it into 5 different Pro accounts which is great for small agencies.
Leadpages also offers a new plan called Start that costs $15 per month when billed annually and $19 per month when billed monthly. However, the plan comes with pretty limited features and the Standard plan is a much better option if you’re serious about using Leadpages.
Leadpages Coupon Code
They’re many websites on the internet making misleading offers such as:
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However, the truth is that Leadpages does not offer any coupons!
You can get a discount on LeadPages if you decide to pay Annually instead of Monthly! If you decide to pay yearly instead of monthly you will save 39%
Leadpages Discount Price:
JeremyNoronha.com readers can get a 39% Discount on LeadPages. Simply click the link below and pick “Annual”
If you need some help here’s a brief walkthrough on how to claim the discount:
Step 1: Go to LeadPages by clicking here
Step 2: Choose an “annual” plan >> Start A Free Trial and proceed to sign up.
Step 3: Head to the Checkout page
LeadPages Free Trial
Leadpages has a 14 days free trial. Click on any ‘Start Your Free Trial’ button which will take you to your account setup. Enter your information (including credit card info.) and choose a password, then you’ll instantly gain access to the Leadpages platform where you can start using our conversion toolkit to build your business.
Leadpages Customer Support Review
The customer support provided on Leadpages will depend on what plan you’re using. On the standard plan, you can get customer support via email and on the Pro plan, you can get customer support via email and live chat. If you buy the Advanced plan, you can get customer support via email, live chat, and also get priority phone customer support too.
LeadPages Review: Pros and Cons
Now that we’ve covered Leadpages in details, let’s take a look at some precise pros and cons of using Leadpages:
Is Leadpages Worth It?
If you’re looking to create landing pages easily and don’t have any coding skills then Leadpages is an excellent choice. Its drag-and-drop editor makes things really easy and is much easier to use when compared to other drag-and-drop builders like the WordPress page builder.
Leadpages also comes with great features like split testing, easy integrations, tons of templates, and Leadboxes that allows you to create two-step opt-ins without any hassle.
The only downside when it comes to Leadages is that it can be a bit expensive when compared to other website building services. Fortunately, as Leadpages offers a 14-day free trial for all its plans, you can experiment with the service thoroughly before buying a plan.
If you can afford it, Leadpages is one of the best services to create landing pages for your campaigns and used by more than 40,000 small businesses around the world to create powerful landing pages that convert extremely well.