MailChimp is one of the most popular email marketing tools out there! In fact, it’s the first email marketing tools I used where I built my first email list on my travel blog.
Constant Contact, on the other hand, isn’t as popular, on major reason is cause they don’t spend as much on advertising as MailChimp does and also the fact that they have no “free” plan.
Constant Contact vs MailChimp
Constant Contact’s email marketing plans start at $20/month (and comes around to $65/month for an email list of 5000 people) and have one of the highest deliverability rates in the email marketing space.
MailChimp, on the other hand, has a free plan that allows you to have an email list of 2000 people. However, it costs around $75/month for an email list of around 5000 people making it a good option for a small email list, but not worth it for a growing business.
Before we dive into the comparison let’s talk about each tool individually!
MailChimp is the largest email marketing software, so it’s not surprising if you have heard of them or if you have seen their ads. They’re EVERYWHERE! They’re one of the only email marketing software tools that have a “free” level (notice the ” “, more on that later).
About Constant Contact
Constant Contact, on the other hand, isn’t as big as Mailchimp but has been around since 1995 and have millions of customers in the world making it one of the best email marketing tools out there.
MailChimp vs Constant Contact: Features
Automation is the most crucial point in any online business and especially with online marketing. Never do something that you can get a robot to do. MailChimp and Constant Contact both come with automation features.
MailChimp has all the automation features that you would need like, personalized product recommendations and purchase follow-ups and also behavior follow-ups based on link clicks, etc.
Constant Contact has the same amount of automation in their email plus plan that starts at $45/month.
The worst thing that can happen to any email marketing campaign is the failure of your email of actually arriving. They’re many reasons for this, but your email landing in the spam folder of your audience can be fatal.
That’s why email marketing tools like MailChimp and Constant Contact use abuse-detecting technology to help you write better email.
Constant Contact has a deliverability rate of 98 percent. While MailChimp email deliverability sometimes goes to 96%. That being said, Email Deliverability also depends on you, your content and your brand and business so it’s not entirely the fault of tools.
Always be testing! A/B is crucial in any part of online marketing. From the subject line, to the content and the CTA, you want to be testing every part of your emails.
MailChimp offers a basic A/B split testing of 3 different variables (different subject line, content and send time). Constant Contact allows you to do subject link split testing but doesn’t come with all the features that MailChimp has.
MailChimp vs Constant Contact: Ease of Use
Both MailChimp and Constant Contact have an easy to use and navigate interface. However, personally, I prefer the drag and drop builder that Constant Contact has that makes it super easy to launch a campaign quickly.
MailChimp vs Constant Contact: Analytics
Reporting and Analytics are very important to keep in mind with any marketing campaign to see what works and what didn’t. Both Constant Contact and MailChimp comes with all the analytical data that you need, ie click-through rate, open rate, bounce rate, and other metrics.
One big upside with MailChimp is that you get a click map overall to see where your users are clicking which can dramatically improve your results!
MailChimp vs Constant Contact: Integrations
MailChimp offers over 800 integrations and Constant Contact has over 450 integrations.
Honestly, at that point, the numbers don’t even matter. In fact, both of them even integrate with Zapier thus connecting them with literally “EVERY integration” out there. We’ve reached a point of peak integration and it doesn’t matter what tool or service you use or are planning to use. Both MailChimp and Constant Contact will work with them!
MailChimp vs Constant Contact: Support
Both MailChimp and Constant Contact have email and chat support in their basic plans. However Constant Contact has paid phone support even in their cheapest plan while you only get that in the super-premium plans of MailChimp.
MailChimp has 30 days of Email Support for their free plan which is a pretty great deal for beginners.
MailChimp vs Constant Contact: Pricing
MailChimp has 4 different plans:
- Free – Up to 2000 subscribers and you can send 10k emails every month (that’s only 5 per person!)
- Essentials (starts at $10/month for 500 subscribers) – Up to 50k subscribers (@$259/month) and you can send 500k emails every month. Comes with reporting, A/B testing, and Single-Step Automations.
- Standard (starts at $15/month for 500 subscribers) – Up to 100k subscribers (@$500/month) and you can send 1.2M emails every month. Comes with Automation series, Retargeting ads, Custom templates, and advanced audience insights.
- Premium (starts at $299/month for 10k subscribers) – Up to 200k subscribers (@$1099/month) and you can send 3M+ emails every month. Comes with Advanced segmentation, Multivariate testing, Unlimited seats, and Phone support.
Constant Contact has 2 different plans
- Email Plan (starts at $20 every month for 500 subscribers) – Up to 50k subscribers (@$335/month). This plan provides unlimited emails, reporting, and contact management.
- Email Plan Plus (starts at $45 every month for 500 subscribers) – Up to 50k subscribers (@$335/month). This plan provides everything that Email Plan does, as well as, Automated Email Welcome Series, Automated Email Behavioral Series, RSVP, Subject Line A/B Testing, Dynamic Content, Users, Event Marketing, Surveys, Polls, Coupons, Online Donations, New Customer Consultation.
For lists bigger than 10k subscribers, Email Plan and Email Plan Plus cost the same which is great for growing businesses that plan on relying more on email marketing as they grow.
MailChimp vs Constant Contact: Who Won?
Honestly, there’s no “one true winner” between MailChimp and Constant Contact.
- If you run a small email list <5000 emails and email marketing isn’t a pillar of your business, then MailChimp is a pretty good deal.
- However, if you’re looking for an email marketing tool that’ll scale with you and your business needs. I’d recommend using Constant Contact.