Imagine someone visiting your websites, spending hours choosing the right product and going thorough your specs only to leave your site never to come back again and lost to the void of the internet.
What a waste of time eh?
Well, according to Baymard Institute, nearly 70% of shoppers have abandoned their carts. So should you just give up on those people and cut your losses! No that’s crazy, you can still retarget your customers!
How to Reduce Cart Abandonment
1. Make Your Pricing Clear
One of the biggest reasons people to abandon their carts is because of shipping and handling costs.
However, added costs and taxes aren’t the only reason.
For example, if you go to Bluehost.com, they used to advertise that they only cost $2.75/month as shown below.
However, in the fine print, it was $3.95 *only* if you signed up for 36 months.
It was $5.95/month if you signed up for a year.
Now, that’s a guaranteed way to
- Lose trust in your readers.
- Lose customers who feel tricked.
Don’t be like Bluehost, be clear with your pricing and what’s included.
Using Bluehost as an example again. If you visit their website in Europe. They display the fact that their prices are for 36 months plans (probably due to some EU law haha).
Of course, you can’t always show the exact price eg. Vat info until someone has typed their location but you can still provide more information.
Shopify has some great apps that can let you show your visitor an “Estimate shipping cost” based on their location and IP address.
2. Enable Exit Intent Popups
An exit-intent pop up from a tool like OptinMonster can help you get the attention of someone leaving your site!
You can use this opportunity to offer than something that might help them convert. For example, discount code or free shipping can work wonders on someone right on the edge of converting.
Want to start enabling for your website? Click here to start using OptinMonster to convert website visitors into subscribers and customers.
With OptinMonster’s exit-intent technology, you could present an even more targeted offer by displaying a different message depending on which item(s) the shopper has shown an interest in, or which pages on your site they have viewed.
3. Email Reminders
If someone has added projects to their cart and left your site. You can still target them if they’ve created an account or typed in their email address on your website.
You could have an email sequence of the following
- Email 1: “Hey you forgot something in your cart”
- Email 2 (1-2 days later): “Here’s why XYZ brands trust us + We’ve saved your cart just for you”
- Email 3 (2-3 days later): “Here’s a special discount just for you”
Abandoned cart emails sent within 1 hour of abandonment have excellent conversion rates (20.3%). Waiting a day to send the first email can cut conversions by over 50%
4. Reduce steps to payment
If you visit Nomadlist.com ; in 1 Click you can type in your email address and Credit card details and become a member.
People can type in their names and other details later. Make the sale and then worry about unimportant details later.
If you not selling a physical product. In most cases, you should be just asking for an Email address + CC details and other details after closing the sale.
KEEP IT SIMPLE STUPID
? Keep your check out as short as possible to keep conversion high.
Here’s a good example how not to do it: Beatport asks 17 (!) questions on 3 different pages before you can finally buy a song.
Most of these could be asked after check out. pic.twitter.com/tAwSfTRtNd
— (@levelsio) June 23, 2019
5. Guest Checkout
If a website doesn’t offer guest checked in 2019, I have a 50% chance of skipping and not buying a product. No one wants to create an account on your website, so don’t force them to.
Make it as easy as possible to get your products and guest checkout is one of the easiest ways to increase the number of people buying your products.
6. Retarget Ads
You can always run FB and Instagram ads to the people once you’ve got their email.
All you have to do is import their emails into Facebook’s ad platform and retarget ads to bring your brand back to their mind and also close the sale.
You can also send targeted offers in terms of Sales, Discounts and also highlight the service that they’re missing out on.
So there you have it, I hope my tips help you make the most out of the people abandoning their carts on your eCommerce store and generate more sales and leads!
Let me know your thoughts in the comments below!